David must be fetching H&M the profits and sales. This is his third season, right? I happened to see a few of his items in the sale last week and I couldn't get over the horrendous condition of the boxer shorts. H&M's own line have better quality products than these David ones.
But, regarding the actual adverts, it's nice to see colour being injected.
I love seeing Mr. Beckham in underwear and love his tattoos, even though he kind of doesn't know how to pose. My problem with these ads is the airbrushing though, his face looks OK but his body is too airbrushed. And he definitely doesn't need it...
__________________ catchin' colds and missin' planes