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05-04-2009
  1
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Derek Lam F/W 09.10 : Karmen Pedaru by Solve Sundsbo


Quote:
FIRST TIMER: Not everyone is holding back during the recession: On Tuesday, Derek Lam shot his first ad campaign, which will break in the August issues of Vogue, Elle and Harper’s Bazaar. “This is not a moment to be scared or meek,” said Lam. In what could be a nod to his California roots, the images are set against a beach (made at Pier 59 in New York), featuring model Karmen Pedaru, who walked in his last runway show. “This is about a woman that is having a personal moment, not a fashion moment,” said Lam.

Doug Lloyd of Lloyd & Co., served a creative director and Solve Sundsbo was behind the lens. “We are creating a message that will last more than one season,” he added. Lloyd described the images as bold and cinematic, with lush techno color.
source | wwd.com



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05-04-2009
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don't like this pic, need to see more

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06-04-2009
  3
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the lighting i don't like it but the style of the shot is great and so is the styling ...

could have been way better

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06-04-2009
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boring!! wait to see more

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06-04-2009
  5
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i like the idea and i'm interested in seeing the rest.

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06-04-2009
  6
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and the F/W 09.10 madness begins! Solve is a genius so i'm expecting it will get better and better. it looks like it migiht be promising.

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06-04-2009
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What a way to kick off the F/W 0910 threads. I love the colours used, and especially the angle.
thank you MissMagAddict

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06-04-2009
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Quote:
Originally Posted by vogue28 View Post
especially the angle.
YES! Love that perspective

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06-04-2009
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ok..idk what to say

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06-04-2009
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Very exciting. And great for Karmen. I don't like the pic though, but it's only an outtake, so it can only get better.

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06-04-2009
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i quite like it. love the photography. can't wait to see the rest.

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06-04-2009
  12
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It's quite boring but I like it that it's been shot from above.

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06-04-2009
  13
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I love Derek Lam and I'm just happy he started to make an ads

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06-04-2009
  14
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I like it. The angle, the colors, the styling, everything works well. And it's great to see Karmen!

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06-04-2009
  15
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Quote:
Originally Posted by AnaBGD View Post
I like it. The angle, the colors, the styling, everything works well. And it's great to see Karmen!
You said it all really!! I'm loving the angle, so different

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