Lara is beginning to be over-exposed and her eyes are blank here so this ad is kind of dull for me. Louise was much more expressive in the previous version, making the concept of the ad much richer and it made you want to know more about the fragrance. Here, I just want to turn the page.
I wish DKNY had taken a risk and hired a model maybe less famous than Lara but who would have worked better with the image of the brand.
Can't help to compare this with the actual freshness Louise's looks brought to this ad for years and next to it, this looks like one step backward.. all I can see in Lara's eyes is exactly that, "this is my 23426th fragrance contract and this is the one where I get to bite an apple", the seduction and liveliness is all gone. I love Lara and I don't necessarily want Louise back, it just doesn't seem like the right model choice for the fragrance.. I think someone like Karmen Pedaru and even Edita or some other current girl would've been a better choice.
Yeah, I agree. Hidden allure isn't necessarily Lara's forte, and that's something Louise definitely has and it really sold fragrance. It's like a snapshot of her holding an apple-looking beautiful, but not trying. The biggest problem is that the shot itself stinks-the previous ads really give you an impression of freshness, referencing the scent of the fragrance. I for one would not be prompted to go out and get this from this image alone. While I do think someone like Edita would have been an exceptional choice, I do like Lara & I'll appreciate this for what it is-or at least trying to be.
I thought she was a CK exclusive this season, so I'm surprised to see her in this. But very glad for her though! She looks great and it's much better than the previous ad.
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Can't help to compare this with the actual freshness Louise's looks brought to this ad for years and next to it, this looks like one step backward.. all I can see in Lara's eyes is exactly that, "this is my 23426th fragrance contract and this is the one where I get to bite an apple", the seduction and liveliness is all gone. I love Lara and I don't necessarily want Louise back, it just doesn't seem like the right model choice for the fragrance.. I think someone like Karmen Pedaru and even Edita or some other current girl would've been a better choice.
I couldnt agree more.Dont get me wrong, I like this shoot, but Louise was better and Lara's gaze is rather boring.
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I really didn't like Louise Pedersen at any point during her stretch at DKNY, so Lara is a definite improvement for me, in terms of it simply being "someone else".
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