Every single frame of it. Imitating Marilyn and Jean Harlow to this level looks extremely camp. What is the justification here: that she is playing a character? Give me a break. For me, nothing works here: not the leopard sheet, the make-up colors, the over-blown and sprayed to a stiff hair, and David's presence (or any other male's sniffing this blond blow-up doll of a woman here) adds another layer of tackiness to a campaign that is already suffocating in it.
The dryness of this campaign is not just Scarlet - it is the stylist. He/she seems to be totally hung up on one style of pose; and I agree the visual elevation of Scarlett to be the reincarnation of Marilyn is a bit much.