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12-11-2009
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The photographer is Jean Baptiste Mondino.

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13-11-2009
  17
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I wish there was some passion and fire behind those eyes and not just a lifeless glazed over look.

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14-11-2009
  18
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Quote:
Originally Posted by tigerrouge View Post
I really don't like the lethargy in these TV ads, she's all dressed up with nowhere to go, doing nothing, looking lovely but no purpose, no point. In Gisele's ads, she was all energy and movement and excitement, and I suppose it's nice to have the two contrasting styles in the evolution of the fragrance, but passivity does nothing for me. I don't have fantasies about boredom, so I'm not going to be motivated to buy a perfume that's advertised with that mood.
These are my thoughts exactly! I love Scarlett, I think she looks gorgeous in these, but I really wish they had her doing something more than sitting around! One of her greatest appeals I think is her wit and her intelligent charm. I don't think it really comes out in these!

But she looks gorgeous nonetheless!

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15-11-2009
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If she really is supposed to be dreaming, the ad is totally uneffective. more than anything, she looks bored- the eyes are not quite there and not even close.

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18-11-2009
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I don't like the ads. I see no spark in her eyes. Yawn. She looks like she is even boring herself lol
But I love her look in the L'eau The One ad! She looks absolutely stunning! What a beauty she is

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19-11-2009
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They're certainly going to town with making Scarlett their Dolce woman. Fronting all three perfumes and the make up range? I'm surprised she's not in the campaign images for RTW.

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01-12-2009
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and bigger...


my snaps, Grazia fr. nov 09

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01-12-2009
  23
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she looks absolutely gorgeous, but it's so uneffective as an ad. and GOD the commercial... i agree with whoever said it looks like a SNL parody. painfully bad.

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02-12-2009
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a pic doesn't show up, sorry, i repost.



my snaps, Grazia fr. nov 09

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02-12-2009
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I saw the commercial yesterday. All I can say is, I want diva Gisele back.

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03-12-2009
  26
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Quote:
Originally Posted by tigerrouge View Post
I really don't like the lethargy in these TV ads, she's all dressed up with nowhere to go, doing nothing, looking lovely but no purpose, no point. In Gisele's ads, she was all energy and movement and excitement, and I suppose it's nice to have the two contrasting styles in the evolution of the fragrance, but passivity does nothing for me. I don't have fantasies about boredom, so I'm not going to be motivated to buy a perfume that's advertised with that mood.
Very well put, tigerrouge!

Some have been putting forward the idea here that Scarlett's not bored, but rather daydreaming in these ads/commercials. However, if that's what she's even supposed to convey here, she has grossly misfired.

Except for the L'eau The One TV commercial, but even then it took me half the time of the commercial to actually get that from her, as most of the time all I could read from her expression was indifference.

I don't know which one I hate(!) more, the The One TV commercial or print ad, neither of which reflect any thought or intelligent reference to the fragrance in any way. Scarlett Johansson, vamped up, but with eyes vacant, glassy with boredom <--> "The One"? I don't think so.

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03-12-2009
  27
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i prefer the black&white shot..soo beautiful and classy

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27-05-2010
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Dolce & Gabbana the One For Men



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27-05-2010
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mmmm not. scarlett looks amazing in every shot. matthew... mmm, just no.

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01-06-2010
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i really can't bear this ad

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