Dolce & Gabbana rapped over knife ad

Luxury's Lap · 10-01-2007

Dolce & Gabbana rapped over knife ad

AP - London - A British watchdog agency criticized Italian fashion house Dolce & Gabbana on Wednesday for ads that showed models aggressively brandishing knives.
The Advertising Standards Authority said the company acted irresponsibly and breached standards of good taste in publishing the ads, which showed male models waving knives while surrounded by glamorous women models, in poses inspired by the paintings of French romantic artist Eugene Delacroix. One man was shown lying on the ground with a gunshot wound to the head.
There was no immediate comment from Milan-based Dolce & Gabbana.
The ruling amounts to a slap on the wrist and doesn't ban the ads.
The independent authority, which regulates the industry, issued the report after 166 people complained that two ads, which appeared in The Times and Daily Telegraph last October, glorified knife and gun crime.
It upheld complaints that Dolce & Gabbana had shirked its social responsibility and breached standards of decency. But it dismissed a complaint that the ads would encourage people to harm themselves.
One of the ads in The Times appeared opposite a story about knife crime; the authority said this was likely to cause serious offense.
Dolce & Gabbana says the ads were printed around the globe but the only complaints had come from people in Britain. The company argues the ads were "highly stylized and intended to be an iconic representation of the Napoleonic period of art."
Dee Edwards, a founding member of Mothers Against Murder and Aggression and one of those who complained, said she hoped the ruling would send a message to other advertisers.
"These adverts were at best distasteful and at worst dangerous," she said.
The Advertising Standards Authority noted that while the ads were highly stylized, "the knives were brandished aggressively and the image of a man lying on the ground with a wound to his forehead added to the overall impression of violence."
"We considered that the ad could be seen as condoning and glorifying knife-related violence and concluded that it was irresponsible."

Luxury's Lap · 10-01-2007

Here are a few of the ads they're talking about (downloaded from the www.dolcegabbana.com website by drakulita - the rest are on the Dolce & Gabbana Ad Campaign Archieve thread). I loved this campaign, I don't see what's to complain about, but I suppose some people will find anything to complain about!

John Black · 10-01-2007

Its a nonsense!!! Some people have to have way too much free time and nothing to do.

LostInNJ · 10-01-2007

THE Advertising Standards Authority has banned the latest Dolce & Gabbana ads. The images, which prompted 166 complaints to the ASA - putting them amongst the top ten most complained-about ads of last year - have been criticised for glorifying and condoning violent crime. One depicts two men threatening a man in a chair while another lies wounded on the floor, while the other shows two men supporting an injured woman who is holding a knife. In a written ruling, the ASA acknowledged the fashion house's defence that the images were strongly stylised in a bid to mimic early 19th Century art and were supposed to emphasise "the theatrical effects of that genre", but said that they could still cause "serious or widespread offence". Though Dolce & Gabbana said the campaign had generated no complaints when they were published in China, Europe, Hong Kong, Japan and the US, the ASA upheld its ruling. "The ads could be seen as condoning and glorifying knife-related violence," it said. "We reminded D&G of its duty to prepare ads with a sense of responsibility to consumers and to society." (January 10 2007, AM)

Dolly Jones

www.vogue.co.uk

jssy4eva · 10-01-2007

Wait...are they talking about the Fall/Winter ads?

Trista · 10-01-2007

You'd think they would have been more concerned about a nude Gemma Ward...wait that would be Americans.

LostInNJ · 10-01-2007

Those are the ones...MODS: I didn't realize there was a thread already posted, so feel free to delete this one...Sorry

TheGlassAngel · 10-01-2007

What?! I can see their point....but I thought the FW 2006 ads were absolutely beautiful....

Spike413 · 10-01-2007

So rediculous....any adult (and let's face it, that's the majority of the people seeing the ads) seeing these ads knows better then to mimic them. Seriously, do the people complaining have anything better and more important to worry about?

On second thought, why don't they just go to the source and ban the paintings which inspired the ad. Kids on museum trips may see them after all, museum curators should be more responsible.

__neversummer · 10-01-2007

What?!? people are too concerned with little details.

seanutbutter · 10-01-2007

Vogue.co.uk reports that the ads were banned:

"DOLCE & GABBANA BANNED
THE Advertising Standards Authority has banned the latest Dolce & Gabbana ads. The images, which prompted 166 complaints to the ASA - putting them amongst the top ten most complained-about ads of last year - have been criticised for glorifying and condoning violent crime. One depicts two men threatening a man in a chair while another lies wounded on the floor, while the other shows two men supporting an injured woman who is holding a knife. In a written ruling, the ASA acknowledged the fashion house's defence that the images were strongly stylised in a bid to mimic early 19th Century art and were supposed to emphasise "the theatrical effects of that genre", but said that they could still cause "serious or widespread offence". Though Dolce & Gabbana said the campaign had generated no complaints when they were published in China, Europe, Hong Kong, Japan and the US, the ASA upheld its ruling. "The ads could be seen as condoning and glorifying knife-related violence," it said. "We reminded D&G of its duty to prepare ads with a sense of responsibility to consumers and to society." (January 10 2007, AM)"

Zen · 10-01-2007

^ lol so true, so true...

fouroclock · 10-01-2007

It's unfortunate and I guess it had bad timing.

PrinceOfCats · 10-01-2007

I regard causing serious and widespread offence as my inviolable civil liberty...

**MulletProof** · 10-01-2007

To be honest, I always find D&G ads/show to be offensive, I'm still not sure in which manner, maybe it's just the tacky execution of it all..but I tend to feel annoyed every two or three seasons.. the suits are just BAD.. though I wouldn't throw Gemma's boots in the dumpster all too soon.

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10-01-2007	11
seanutbutter the crying of humanity Join Date: Mar 2006 Location: West Coast U.S.A. Gender: femme Posts: 25,339	Vogue.co.uk reports that the ads were banned: "DOLCE & GABBANA BANNED THE Advertising Standards Authority has banned the latest Dolce & Gabbana ads. The images, which prompted 166 complaints to the ASA - putting them amongst the top ten most complained-about ads of last year - have been criticised for glorifying and condoning violent crime. One depicts two men threatening a man in a chair while another lies wounded on the floor, while the other shows two men supporting an injured woman who is holding a knife. In a written ruling, the ASA acknowledged the fashion house's defence that the images were strongly stylised in a bid to mimic early 19th Century art and were supposed to emphasise "the theatrical effects of that genre", but said that they could still cause "serious or widespread offence". Though Dolce & Gabbana said the campaign had generated no complaints when they were published in China, Europe, Hong Kong, Japan and the US, the ASA upheld its ruling. "The ads could be seen as condoning and glorifying knife-related violence," it said. "We reminded D&G of its duty to prepare ads with a sense of responsibility to consumers and to society." (January 10 2007, AM)" __________________ My Photography

10-01-2007	14
PrinceOfCats Naturellement pulpeuse Join Date: Nov 2003 Location: The 'other' bit of the south of France Gender: femme Posts: 10,172	I regard causing serious and widespread offence as my inviolable civil liberty... __________________ -Jamais fille chaste n'a lu de romans

10-01-2007	15
MulletProof Take me drunk, I'm home Mod Squad Leader Join Date: Apr 2004 Gender: femme Posts: 24,427	To be honest, I always find D&G ads/show to be offensive, I'm still not sure in which manner, maybe it's just the tacky execution of it all..but I tend to feel annoyed every two or three seasons.. the suits are just BAD.. though I wouldn't throw Gemma's boots in the dumpster all too soon. __________________ Metal teeth of carousels.

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10-01-2007	1
Luxury's Lap ....ITMFA.... Join Date: May 2005 Location: Mpls, MN, US Horoscope: Leo Gender: femme Posts: 1,630	Dolce & Gabbana rapped over knife ad Dolce & Gabbana rapped over knife ad AP - London - A British watchdog agency criticized Italian fashion house Dolce & Gabbana on Wednesday for ads that showed models aggressively brandishing knives. The Advertising Standards Authority said the company acted irresponsibly and breached standards of good taste in publishing the ads, which showed male models waving knives while surrounded by glamorous women models, in poses inspired by the paintings of French romantic artist Eugene Delacroix. One man was shown lying on the ground with a gunshot wound to the head. There was no immediate comment from Milan-based Dolce & Gabbana. The ruling amounts to a slap on the wrist and doesn't ban the ads. The independent authority, which regulates the industry, issued the report after 166 people complained that two ads, which appeared in The Times and Daily Telegraph last October, glorified knife and gun crime. It upheld complaints that Dolce & Gabbana had shirked its social responsibility and breached standards of decency. But it dismissed a complaint that the ads would encourage people to harm themselves. One of the ads in The Times appeared opposite a story about knife crime; the authority said this was likely to cause serious offense. Dolce & Gabbana says the ads were printed around the globe but the only complaints had come from people in Britain. The company argues the ads were "highly stylized and intended to be an iconic representation of the Napoleonic period of art." Dee Edwards, a founding member of Mothers Against Murder and Aggression and one of those who complained, said she hoped the ruling would send a message to other advertisers. "These adverts were at best distasteful and at worst dangerous," she said. The Advertising Standards Authority noted that while the ads were highly stylized, "the knives were brandished aggressively and the image of a man lying on the ground with a wound to his forehead added to the overall impression of violence." "We considered that the ad could be seen as condoning and glorifying knife-related violence and concluded that it was irresponsible."

10-01-2007	3
John Black fashion icon Join Date: Aug 2005 Location: on the stairway to heaven:-) Gender: homme Posts: 3,159	Its a nonsense!!! Some people have to have way too much free time and nothing to do.

10-01-2007	4
LostInNJ Rive Gauche. Rive Droite. Join Date: Aug 2004 Location: NYC Gender: homme Posts: 2,134	Dolce & Gabbana Banned THE Advertising Standards Authority has banned the latest Dolce & Gabbana ads. The images, which prompted 166 complaints to the ASA - putting them amongst the top ten most complained-about ads of last year - have been criticised for glorifying and condoning violent crime. One depicts two men threatening a man in a chair while another lies wounded on the floor, while the other shows two men supporting an injured woman who is holding a knife. In a written ruling, the ASA acknowledged the fashion house's defence that the images were strongly stylised in a bid to mimic early 19th Century art and were supposed to emphasise "the theatrical effects of that genre", but said that they could still cause "serious or widespread offence". Though Dolce & Gabbana said the campaign had generated no complaints when they were published in China, Europe, Hong Kong, Japan and the US, the ASA upheld its ruling. "The ads could be seen as condoning and glorifying knife-related violence," it said. "We reminded D&G of its duty to prepare ads with a sense of responsibility to consumers and to society." (January 10 2007, AM) Dolly Jones www.vogue.co.uk

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jssy4eva V.I.P. Join Date: Mar 2005 Gender: femme Posts: 18,370	Wait...are they talking about the Fall/Winter ads? __________________ HEATHER DARIA STAM MARYNA EDITA MAGDA ANNA J

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Trista V.I.P. Join Date: Dec 2005 Location: Seattle area Gender: femme Posts: 4,592	You'd think they would have been more concerned about a nude Gemma Ward...wait that would be Americans. __________________ Kiki's Beauty World Please remember: NO bolding of my name, as it gives me headaches. mandzhievacassi v.d.dburdeud.millerpoly*nasenyana

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TheGlassAngel VSFS 2009! Join Date: Aug 2005 Gender: femme Posts: 16,534	What?! I can see their point....but I thought the FW 2006 ads were absolutely beautiful.... __________________ Stam ♥ Sasha ♥ Behati ♥ Lily ♥ Siri ♥ Georgia ♥ Kim Karlie ♥ Morgane ♥ Coco ♥ Julia D.

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Spike413 barcode Join Date: Feb 2004 Location: New York Gender: homme Posts: 14,358	So rediculous....any adult (and let's face it, that's the majority of the people seeing the ads) seeing these ads knows better then to mimic them. Seriously, do the people complaining have anything better and more important to worry about? On second thought, why don't they just go to the source and ban the paintings which inspired the ad. Kids on museum trips may see them after all, museum curators should be more responsible. __________________ You need to move fashion forward when there's a reason to move fashion forward - Tom Ford Last edited by Spike413; 10-01-2007 at 05:57 PM.

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__neversummer front row Join Date: Jun 2005 Gender: femme Posts: 275	What?!? people are too concerned with little details.

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Zen V.I.P. Join Date: Nov 2005 Location: California Gender: femme Posts: 5,722	^ lol so true, so true...

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fouroclock V.I.P. Join Date: Feb 2005 Location: Toronto Gender: homme Posts: 4,471	It's unfortunate and I guess it had bad timing. __________________ My Wordpress on Film \| YourKloset - Contributor \| Twitter