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19-12-2012
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Donna Karan S/S 2013 : Karlie Kloss by Patrick Demarchelier


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CITY AND SEA: Donna Karan has two very different lifestyle propositions in mind for her Donna Karan New York and DKNY spring campaigns, both by Patrick Demarchelier. The Collection images celebrate nature and show Karlie Kloss on the beach, with the sand, sea and sunset playing prominent roles. For DKNY, it was a more urban landscape, with Cara Delevingne and Baptiste Mayeux on New York streets. It was styled with a distinct Nineties flair reminiscent of DKNYís early days.
wwd

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19-12-2012
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They haven't put the text right. It's imbalanced.

Otherwise, it's a nice color scheme.

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19-12-2012
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That's beautiful, but if all the pics of this campaign are like that, I guess it would be a bit boring.

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19-12-2012
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For me, the second shot looks awkward. I know Karlie did ballet, but she doesn't look very fluit or graceful there. Somehow it's too angular and bony.

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19-12-2012
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This is a very beautiful and graceful campaign. The setting is just perfect.
Much better than DK last campaigns who were forced and stif.

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19-12-2012
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The soft pink color palette is gorgeous but as others have said, her pose on the right shot looks strange and so does the logo placement.

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19-12-2012
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Gorgeous colors, its serene and beautiful.

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19-12-2012
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If the purpose of a campaign is to sell clothing & accessories, then I don't think this is good. Karlie is an insanely talented model, but this isn't working for some reason. IDK what it is.

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19-12-2012
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Oh I love this. So dreamy, soft, feminine...Has all the qualities I liked about the resort campaign.

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19-12-2012
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This is far too soft and dreamy for me. It's so boring, even Karlie can't save this.
I wouldn't stop to look at this while browsing through a magazine. The logo doesn't even stand out.

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19-12-2012
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Kinda agree that it's a bit too soft and ethereal, but I still really like it. And I'm with you, Sara, the text is off centered and its driving me nuts!

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19-12-2012
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Quote:
Originally Posted by iluvjeisa View Post
They haven't put the text right. It's imbalanced.
I agree and its really irking me.

Karlie is perfect for this and I love how soft and warm these images are.

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19-12-2012
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Kinda romantic!

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19-12-2012
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Reminds me of a fragrance ad lovely

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19-12-2012
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Quote:
Originally Posted by valliaddict View Post
If the purpose of a campaign is to sell clothing & accessories, then I don't think this is good. Karlie is an insanely talented model, but this isn't working for some reason. IDK what it is.
Something looks off about the overall quality of the picture posted here.

Besides that, I think the biggest problem is that how they've used light it's really all about the background and little about the her and what she is wearing. They should have reflected some of that light back on to her. She might as well be silhouetted.

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2013, demarchelier, donna, karan, karlie, kloss, patrick, s or s
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