Go Back   the Fashion Spot > Visualizing Fashion > Ad Campaigns
Home Calendar Buzz Search Today's Posts Mark Forums Read
Links FAQ Members List Community Rules Mobile
Reply
 
Thread Tools Display Modes
Old 03-07-2007   #1
otp

jssy4eva's Avatar
Profile: 
Gender: femme
Posts: 18,341

DSquared2 "He Wood" Fragrance : Leanardo Maedar by Steven Meisel


*Posted by Cat at modelhommes.com

Quote:
MILAN — Dan and Dean Caten had twice the reason to celebrate during Milan fashion week.

The twin-brother designers behind Dsquared2 previewed their first flagship and launched their first fragrance in tandem on Monday, June 25.

“This is our baby and it’s all ours, so we’ll be here every Saturday afternoon,” quipped Dean about Dsquared2’s new boutique, adding he’d be on hand to offer advice to walk-in customers.

Dsquared2’s new store marks the label’s 15-year anniversary. “It’s a monumental moment for us. This was part of our plan and, after a lot of hard work, now we are standing here in a million-dollar shop, and we’re launching a perfume—it’s everything we dreamed of,” said Dan.

Designed by architectural studio Storage, the 5,000-square-foot store at Via Verri 4 channels the designers’ Canadian roots with timber partitions and an outdoor, wood-decked space with rock pool.

Officially scheduled to open in September, the boutique was previewed to guests at a cocktail party to fête Dsquared2’s debut men’s fragrance, He Wood. An oversized poster of the fragrance’s ad campaign was suspended over the outside pool. The black-and-white image shot by Steven Meisel depicts American model Leandro Maeder gripping a trunk of wood in water.

Inspired by the designers’ birthplace in Ontario, Canada, He Wood features notes of cedarwood, white fir and violet leaves. In keeping with the wood theme, the square-shaped flacon is framed in Canadian red alder wood.

“The fragrance is not lumberjack; it’s woodsy. It’s really about our story of being born in Canada and creating in Italy. It’s so personal,” said Dan.

He Wood is the first Dsquared2 fragrance produced under license by Italian fragrance manufacturer ITF, and will be followed up with a Dsquared2 women’s scent by fall 2008. The scent will be sold exclusively in the new Dsquared2 store from September, and rolled out to Europe and the U.K. from October. It is expected to hit U.S. counters from April 2008
*dnrnews.com

__________________
HEATHER DARIA STAM MARYNA EDITA MAGDA ANNA J
 
 
Old 03-07-2007   #2
V.I.P.

mikel's Avatar
Profile: 
Gender: homme
Posts: 21,676

He Wood, such typically tacky name for Dsquared.

__________________
"I'm not sorry... I'm sorry that I didn't make it clear that it was a joke. But I can't be sorry for what I said—it's against my nature." Lars von Trier
 
Old 03-07-2007   #3
V.I.P.

cake_batter's Avatar
Profile: 
Location: canada
Gender: homme
Posts: 3,693

this looks gorgeous, although i love anything dsquared.

__________________

 
Old 05-07-2007   #4
rising star

theirrenegade's Avatar
Profile: 
Location: Florida, USA
Gender: femme
Posts: 102

Oooh! =] Leanardo looks good, though I admit he looked better in Dolce and Gabbana. And I love Dsquared! <3

__________________
Angela Lindvall · Brittsin
 
Old 06-07-2007   #5
V.I.P.

ilaughead's Avatar
Profile: 
Location: Iowa, United States
Gender: homme
Posts: 4,782

The bottle is nice, and the photography is nice, but the name!? Tasteless.

 
Old 07-07-2007   #6
tfs star

dizzytacks's Avatar
Profile: 
Location: canada
Gender: homme
Posts: 1,799

omg, reading that article too myself and i all i could hear was a high pitched nasally squeel, i really dont like them.....

__________________
two girls in paris "the twig and the tree" -circa 1968
 
Old 07-07-2007   #7
Contours

Northern Star's Avatar
Profile: 
Location: UK
Gender: homme
Posts: 15,024

The whole thing is very corny but Leandro looks cool.

 
Old 08-07-2007   #8
front row

valleyofdolls's Avatar
Profile: 
Location: Moscow
Gender: homme
Posts: 454

like this a lot

__________________
It's not enough that we do our best, sometimes we have to do what's required.
 
Old 11-08-2007   #9
V.I.P.

cake_batter's Avatar
Profile: 
Location: canada
Gender: homme
Posts: 3,693

has anyone seen this ad in print yet?

__________________

 
Old 11-08-2007   #10
otp

jssy4eva's Avatar
Profile: 
Gender: femme
Posts: 18,341

Not that I know of, but here it is a little bigger.

*lm-modelling.com

__________________
HEATHER DARIA STAM MARYNA EDITA MAGDA ANNA J
 
Old 11-08-2007   #11
lay lady lay

Ferdinanda's Avatar
Profile: 
Gender: femme
Posts: 3,189

Quote:
Originally Posted by ilaughead View Post
The bottle is nice, and the photography is nice, but the name!? Tasteless.
Agreed. And thanks Jssy

__________________
The life you never had.

Last edited by Ferdinanda : 11-08-2007 at 11:36 PM.
 
Old 12-08-2007   #12
windowshopping

mgegd's Avatar
Profile: 
Gender: homme
Posts: 2

any have version bigger? thanks in advance

 
Old 13-08-2007   #13
otp

jssy4eva's Avatar
Profile: 
Gender: femme
Posts: 18,341


*modelhommes.com

__________________
HEATHER DARIA STAM MARYNA EDITA MAGDA ANNA J
 
Old 13-08-2007   #14
windowshopping

mgegd's Avatar
Profile: 
Gender: homme
Posts: 2

Thanx jssy4eva!

 
Old 13-08-2007   #15
otp

jssy4eva's Avatar
Profile: 
Gender: femme
Posts: 18,341

No problem. It's funny how they keep getting just a bit bigger every day. At this rate, we should have a scan soon.

__________________
HEATHER DARIA STAM MARYNA EDITA MAGDA ANNA J
 
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

All times are GMT -5. The time now is 06:05 AM.


Contact Us - Forum Home - Community Rules - Terms & Conditions - Clear Cookies - Sitemap - Top - AdChoices

 
Powered by vBulletin®
Copyright ©2000 - 2012, Jelsoft Enterprises Ltd.
http://www.thefashionspot.com/terms


diabetic desserts recipes recipes Diabetic Soups Holiday Pizza Recipes Popcorn Recipes Recipes For Microwave Pasta Recipes Casserole Recipes Chili Recipes Curry Recipes Crockpot Recipes Apples Recipes Bread Recipes Vegetarian Recipes Vegetable recipes Desserts Recipes Appetizers Ethnic Recipes Meat Dishes Barbecue Recipes Sauces Recipes Marinade Recipes Low Fat Recipes Frugal Gourmet Kitchen Classics Recipes On The Grill Cook Books Seafood Recipes Cajun Recipes Breads Low Fat Low Fat Breads Bread Machine Recipes Yeast Breads Quick Breads Fat Free Vegetarian Salad Recipes Eggplant Recipes Radish Recipes Tomato Recipes Jalapeno Recipes Potato Recipes Lettuce Recipes Cabbage Recipes Beans Ambrosia Recipes Biscotti Recipes Desserts Low Fat Cookie Recipes Cheesecake Recipes Cake Recipes Pie Recipes Muffin Recipes Custard Recipes Best Appetizers Appetizers Low Fat Salsa Recipes Dip Recipes International Recipes Afghan Recipes Alaska Recipes French Recipes German Recipes Greek Recipes Italian Recipes Spanish Recipes Thai Recipes Korean Recipes Chinese Recipes Mexican Recipes Indian Recipes Beef Recipes Pork Pork & Ham Pork Butts Pork Chop Recipes Pork Ribs Rulled Pork Poultry Recipes Stews Recipes Ground Beef Barbecue Grill Barbecue Smoker All Purpose Sauce BBQ Sauce Barbecue Sauce Carolina BBQ Sauce Pickle Recipes Marinades Smoking Low Fat Appetizers & Dips Low Fat Breakfast Low Fat Cakes Low Fat Cheesecakes Low Fat Cookies Low Fat Desserts Low Fat Fish & Seafood Low Fat Meats Low Fat Pasta Low Fat Pies Low Fat Salads Low Fat Sandwiches Low Fat Sauces & Condiments Low Fat Sides Low Fat Soups Low Fat Vegetarian Baker's Dozen Taste of Home Recipe Book Bon Appetit Cookbook Blacktie Cookbook Buster Cook Book Cookbook USA Cook Book Cook Book Sara's Cookbook Sara's Cookbook Appetizers and Dips Poultry recipes Diabetic recipes Holiday recipes Miscellaneous recipes 110 recipes 1986 Usenet cookbook 2900 recipes Cyberrealm recipes Great sysops of world Specialty recipes Ceideburg recipes Cheese recipes Chili recipes Fruits recipes Garlic recipes Great chefs of NY Londontowne recipes Raisins recipes Recipes for kids US Food Vegetarian recipes Bread recipes Drinks Meat Dishes Brisket recipes Caribou recipes Chicken recipes Filet mignons recipes Pork recipes Swordfish recipes Turkey recipes Pasta recipes Uncategorized recipes Ethnic recipes Canada recipes English recipes Ethiopia recipes Germany recipes Greece recipes Mexican recipes Philippines recipes Welsh recipes Microwave recipes Soups recipes Vegetable recipes Asparagus recipes Barley recipes Brown rice recipes Lentil recipes Mushrooms recipes Salads recipes Wild rice Desserts recipes Cakes recipes Chocolate recipes Cookies recipes Ice cream recipes