BECKHAM BONANZA: The David Beckham for Armani campaign doesn't launch in the U.K. until March, but already it's causing a stir among London fans. Selfridges witnessed a 50 percent leap in sales of Armani white men's briefs after the British press reported Beckham would be the new face, or rather body, of Emporio Armani underwear. Sales of the entire Emporio Armani underwear line rose on average by 30 percent across the range, the store said. "David Beckham is a global style icon, appealing equally to men and women. Where he goes, fashion is bound to follow," said David Walker-Smith, menswear director at Selfridges. The briefs retail for £16, or $32.
David Beckham's profile is huge. So, too, now are his proportions. Giorgio Armani unveiled a 3,300-square-foot billboard of the soccer superstar in Milan on Thursday to kick off Emporio Armani's underwear ad campaign, which Beckham is fronting. The black-and-white image of the lithe Beckham sporting an unbuttoned white shirt and briefs caused quite a stir when released to the media last month. Aside from setting pulses racing, it also drew speculation that Beckham's manhood had been enhanced for the ad. His wife and fashionista Victoria hit back, claiming David is big in the trouser department, even likening her husband's package to a tractor exhaust pipe. Make that a small family car, judging by the poster in Milan's exclusive Brera district. The campaign went live on Armani's Web site last week. Other billboards worldwide and print ads will run from next month.
[SIZE=1][B]Source | WWD | January 7, 2008 David Beckham's profile is huge..... Aside from setting pulses racing, it also drew speculation that Beckham's manhood had been enhanced for the ad. His wife and fashionista Victoria hit back, claiming David is big in the trouser department, even likening her husband's package to a tractor exhaust pipe.
his profile... what else?
about the enhanced manhood, i read about that somewhere too! no matter true or not, not very chic of Posh to say the tractor pipe thing, no?