MARKS & SPENCER has called upon Erin O'Connor to give its sales a boost over the coming months. While Erin is the new face of the Limited Collection, a line of crop-sleeved jackets, silk peasant skirts and jewel-bright cashmeres that is aimed at pleasing the more trend savvy customer
I think Erin's versatile enough to also appeal to the M&S shopper, but it won't make the slightest differerence to their poor sales. Their whole clothing range needs (another) major overhaul, and Erin in a few brightly coloured tops won't be enough.