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Old 16-06-2011   #1
backstage pass

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Ermanno Scervino F/W 11.12 : Alice Dellal by Francesco Carrozzini


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For next Fall/Winter Ermanno Scervino playfully teams inborn elegance with desecrating modernity. The result of such only apparent oxymoron is visible in the house’s new ad campaign. Fronted by Alice Dellal and shot* in New York by Francesco Carrozzini, it focuses on shots stealing life moments within an aristocratic setting reinterpreted with a contemporary feminine twist, the result of a intriguing blend of contrasts. Alice Dellal is simply not a professional model.


"I never pick top models for my campaigns - said Ermanno Scervino – but women starring in their own lives, ready to daringly upset traditional standards, and who embody the concept of a new, sophisticated elegance." 


'Cover girl' - she has 15 under her belt - expresses an alternative conception of a fashion icon. Not only she has graced the cover of i-D alongside Kate Moss and Twiggy for the Most Iconic British Models issue, but she is also a business woman with remarkable trend-setter skills: she has discovered, financed and enlarged the jewelry collection by Dominic Jones, and also designed exclusive pieces for Beyonce, Rihanna, Daisy Lowe and Alexa Chung.[
vogue.it

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Old 16-06-2011   #2
trendsetter

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This looks really good, her pose and expression is very strong.
 
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Old 16-06-2011   #3
front row

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WHY!!!!! i'm so sick of famous parents getting their kids jobs w/o any merit of their own. she makes me wanna puke. rie, malgosia, helena, and now ALICE! gross
 
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Old 16-06-2011   #4
tfs star

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^I agree. She's not attractive and this ad either.

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Old 16-06-2011   #5
pancaked on the floor

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Why does she still have that stupid hair? It's so unattractive. Actually, everything about this is unattractive. The pose, the colors, the tattoos peeking out of the sleeve, the facial expression. Bleh.
 
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Old 16-06-2011   #6
ɐʎ ʎǝɥ

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the clothes and accessories look nice, she doesnt especially the trailer park hairstyle
 
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Old 16-06-2011   #7
V.I.P.

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Vicious shoes!
Love her stare

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Old 16-06-2011   #8
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The colours and setting give this a classy and sophisticated feel. The 'tacky' shoes, bare legs and 'edgy' hair could've provided a nice and interesting contrast. But I feel this just looks forced and everything about Alice feels so outdated and far from edgy.

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Old 17-06-2011   #9
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She does nothing for me. My eyes go straight to the shoes.
 
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Old 17-06-2011   #10
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^Same here -.-

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