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08-06-2007
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Escada F/W 07.08 : Elin Skoghagen by Greg Lotus



Quote:
SHINING CITY: The July issue of Vogue will be the first magazine to showcase Escada's new fall/winter ad campaign. Photographer Greg Lotus shot Swedish model Elin Skoghagen with a glittering nighttime New York cityscape at a penthouse in Chelsea and the Cunard Building. The campaign will integrate all product lines — Escada, Escada Sport, accessories and eyewear. Sara Maino of Italian Vogue and Escada creative director Damiano Biella styled the campaign, which will run in other fashion, lifestyle and society magazines later this fall. — A.W.
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08-06-2007
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Wow, that's gorgeous. I like it more than the Inguna ones (they could have used her better).
I love the flow of the dress, but there's too much of the... floor. Still, Elin looks good.

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08-06-2007
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Slightly better than last season, only slightly.

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08-06-2007
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So similar to the last one... I miss F/W 2006 ones with Raquel.

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08-06-2007
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its very beautiful ed
i like it a lot

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08-06-2007
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there's a theme of new york skylines for f/w 07 ads i like this though

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08-06-2007
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Beautiful.

But I still want Inguna back

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08-06-2007
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Whoa, this is pretty big for Elin. I'm surprised they cast such a young-looking, relatively unestablished model.

It's way too similar to last season, but this concept actually works better for Fall, and based on this pic, I like it better than the S/S campaign.

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08-06-2007
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looks too ss07 - so boring they should change the concept imo

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08-06-2007
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The campaign's already on the site!




escada.com

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08-06-2007
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escada.com

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08-06-2007
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For me, the first one is the best one of the series. Some of the other outfits look somehow wrong, slightly awkward, like they're from a dressing-up box.

I always liked the old 'multi model' line-up ads, the ones that looked like they were inspired by a US Vogue editorial that Meisel did. I wrote off to Escada and requested all the brochures.

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Last edited by tigerrouge; 08-06-2007 at 08:48 AM.
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08-06-2007
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Good for Elin! Very reminiscent of Inguna's...but there's still a different feel to them. Inguna's campaign looked more like a Fall/Winter campaign anyway

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08-06-2007
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she is beyond,so happy for Elin!

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