Is it just me or is Liu appearing less and less for Estee Lauder?
And just an observation made by my friend who recently went to Shanghai. He noted that it was Constance who's appearing on all the billboards and such. Their whole purpose in hiring Liu was to break into the Chinese market and get the increasingly affluent middle class who can identify with her to buy their products, and yet, she's still not being utilised fully...
I'm wondering the same, I assume after several ads with new models including Constance and Liu, Estée Lauder found out that the results didnt meet their expectations that Liu didn't help to sell much more than white models do, or probably worse, the point is I think estée lauder chose the wrong one , as though as Liu is beautiful ,she's not a typical or classical beauty to most Chinese, and in China most considers big,double-lid eyes ,pointed face,and light complexion women are more beautiful than others ,otherwise a girl like Liu is ordinary , sounds ironic isn't it? it seems that Chinese women seek for being white, actually most eastern Asian like Japanese and Korean are like this as well, so it's no wonder why in eastern Asian countries white models are popular. It's weird ,I know ,but it's the ridiculous truth in Asia
And what bugs me more is that, advertisements featuring with white models do sell products in Asia .
For me, advertisements are illusions made by specialists who have the only purpose that makes people believe , they could become the persons in those ADs by using the same products, and because of this purpose , the advertisements should at least include the same race models with the targeted consumers , I think it's supposed to be right theoretically, but it's practically wrong , at least in Asia, especially the cosmetic goods.