The Estée Lauder Cosmetics Campaign Thread 2018 - Page 4 - the Fashion Spot
 
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19-04-2018
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mikose's Avatar
 
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I think she will pair with Joan and fei fei sun.

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20-04-2018
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EL always had this sort of consistency and devotion when it came to their spokespersons. I think that's why it's so sought after. They also keep their lineup very short, which means someone must've been sacked in lieu of Karlie's hire. Kendall imo is doing the least of all the girls and she comes with a lot of PR baggage, yet we still see her.

Karlie's lips being barely there.....

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20-04-2018
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I didn't mind Kendall for this brand, because looking vapid isn't too much of a drawback in a beauty campaign where you're supposed to be a blank canvas.

But yes, I wonder if Estee Lauder have decided it's time to stop cashing in on the Kardashian connection (ahead of the family's inevitable media decline) in favour of a spokesmodel who can sell the idea of having a social conscience.

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Quote:
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Liquid LipColor Pure Color Envy

Elle Italia May 2018 Digital Edition

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Grace Elizabeth has just been announced as the new face of Estée Lauder!


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Last edited by vogue28; 1 Week Ago at 10:31 AM. Reason: Adding Grace's intro video.
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Yes! There's also another blonde girl who I don't recognise, saw her campaign in the new issues of UK Vogue, Harper's, Elle and Marie Claire.

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I wonder will they keep their “old” guard? Kendall? Hillary? Joan? They just announced Karlie & Grace Elizabeth, but how many places they have in total?

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As part of Karlie's negotiations with signing on with Estee Lauder she's going to have her own standalone makeup line - does anyone know when this will appear?

My guess is that this means Kendall will launch her own line - but not with Lauder...

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Grace is a breath of fresh air for Estée Lauder! Karlie, as much as she's a wonderful model and role model, isn't anything new on the beauty market. I can understand why the Estée Lauder brand would be attracted to someone like Grace too, especially since Constance Jablonski was snapped by them (and Grace kinda reminds me of Constance). Looking forward to seeing Grace's campaigns now!

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Ah, Grace! She is perfect for this. So happy for her!

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Grace Elizabeth seems like a more fitting choice of face for Estee Lauder.

The blonde girl in the UK ads was probably Gabriella Wilde in another one of her occasional showings for the brand.

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Quote:
Originally Posted by tigerrouge View Post

The blonde girl in the UK ads was probably Gabriella Wilde in another one of her occasional showings for the brand.
Thanks! It is her indeed.

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Just wondering, why on Estee Lauder's IG, they always put #EsteeModel when they post something with their models except for Karlie, which they put #EsteeGlobalAmbassador?

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Quote:
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Just wondering, why on Estee Lauder's IG, they always put #EsteeModel when they post something with their models except for Karlie, which they put #EsteeGlobalAmbassador?
I'd say that it's a different kind of contract that they have with Karlie. In a similar way in which Karolina Kurkova is a "Global Ambassador" for IWC watches. This doesn't mean she's featured in all of their campaigns, but it means that she's being paid to attend events as their spokesmodel, that she's contributing to specific branding advertisement efforts, etc etc.

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Estée Lauder Nutritious: Fei Fei Sun


weibo/estée lauder

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