How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
17-06-2010
  1
V.I.P.
 
*Bianca*'s Avatar
 
Join Date: Jan 2006
Gender: femme
Posts: 25,845
Fendi "Fan di Fendi" Fragrance : Anja Rubik, Abbey Lee Kershaw & Karmen Pedaru

fashionmag.fr


Quote:
Fendi présente Fan di Fendi

Son dernier lancement parfum remonte à il y a trois ans avec Palazzo. Absent des rayons depuis l’hiver dernier, il est remplacé par une toute nouvelle fragrance, féminine également, et qui a bien l'intention de faire mieux que son prédécesseur. Place à Fan di Fendi.

Fruit du travail de Delphine Lebeau-Krowiakj, à l’origine du jus, PLI - Parfums Luxe International – à la conception et Fabien Baron pour le dessin du flacon, chapeauté par François Demachy, Directeur du développement olfactif parfums LVMH, Fan di Fendi s'adresse aux "femmes libres (...) sensuelles, joueuses et électrisantes". Sa commercialisation quant à elle est pilotée par la nouvelle structure du groupe, baptisée LVMH Fragrances Brands.

Programmé pour être un succès, le lancement, prévu pour septembre, s’appuie sur un plan média de choc, "hot et rock'n'roll" avec campagne presse et TV jusqu’à Noël.

Les égéries Anja Rubik, Abbey Lee Kershaw et Karmen Pedaru jouent de leur charme sous la direction artistique de Fabien Baron, et photo de Darius Khondji, les Kills en fond sonore.

__________________
  Reply With Quote
 
17-06-2010
  2
fashion insider
 
maxlinden's Avatar
 
Join Date: Jul 2008
Location: New York
Gender: homme
Posts: 2,047
i only recognize Abbey, Karmen looks like Caroline Trentini

its a tad too much. i dont know why but i dont like it

  Reply With Quote
17-06-2010
  3
V.I.P.
 
burbuja8910's Avatar
 
Join Date: Apr 2008
Location: Mexico City
Gender: femme
Posts: 24,434
Nice.

  Reply With Quote
17-06-2010
  4
fashion elite
 
purplethistle's Avatar
 
Join Date: Jun 2009
Location: under the sun
Gender: femme
Posts: 2,863
I also don't like it that much. If each of the three girls had been isolated in their own shot it was have been better. But together with their three very different expressions leaves me very confused as to what kind of scent it might be. So to be frank I only like the bottle and the background

  Reply With Quote
17-06-2010
  5
███████████████
 
testinofan's Avatar
 
Join Date: Aug 2004
Location: Paris
Gender: homme
Posts: 7,198
Great photo, great ad, great botle loveeed!!!!

Status: Online
 
Reply With Quote
17-06-2010
  6
fashion icon
 
Edita's Avatar
 
Join Date: May 2009
Location: Germany
Gender: femme
Posts: 3,418
Karmen looks ok, Abbey looks like Edita and Anja OMG

__________________
Rita "O R A"
  Reply With Quote
17-06-2010
  7
tfs star
 
mrsjamesdean's Avatar
 
Join Date: Mar 2009
Location: Sydney
Gender: femme
Posts: 1,620
It looks like a tacky desktop wallpaper.

  Reply With Quote
17-06-2010
  8
daisy in my lazy eye
 
iperlchen's Avatar
 
Join Date: Oct 2004
Gender: femme
Posts: 9,871
Well yeah, it lacks all kinds of sophistication. Seems club girls are the main target for this perfume ("femmes libres, sensuelles, joueuses et électrisantes" :p).

  Reply With Quote
17-06-2010
  9
fashion insider
 
KatherineCouture's Avatar
 
Join Date: Feb 2010
Location: Russia
Gender: femme
Posts: 2,347
Nice ad.

  Reply With Quote
17-06-2010
  10
starving hysterical naked
 
Carla-A's Avatar
 
Join Date: Jun 2009
Location: Paris
Gender: femme
Posts: 8,041
I'm not fond of the glitzy mood of the shot, and it somehow reminds me of that how interesting danse scene in Remember me. Such a waste, wonders could have been done with this stellar trio.

__________________
tumblr
  Reply With Quote
17-06-2010
  11
Looking Up
 
Squizree's Avatar
 
Join Date: Sep 2006
Location: New Zealand
Gender: homme
Posts: 18,545
There really isn't anything difficult to comprehend. It's 3 young girls in a nightclub, dancing and sweating. Who do you think the perfume is for? Obviously young party girls.

  Reply With Quote
17-06-2010
  12
thunder perfect mind
 
mousyy's Avatar
 
Join Date: Jan 2009
Gender: femme
Posts: 8,049
to be honest when i first saw it, i thought it's only one model, Karmen it's hard to recognize anja and abbey, maybe anja look like herself, but abbey..would never say it's her. she looks like natasha. but anyway..im loving it! karmen is looking amazning, it's such a sexy ad. love love love

  Reply With Quote
17-06-2010
  13
trendsetter
 
Eyrene's Avatar
 
Join Date: Mar 2010
Location: Vietnam
Gender: femme
Posts: 1,104
I quite like this. Love the trio

__________________
Tumblr
fridaglilydannassashapeditav
  Reply With Quote
17-06-2010
  14
V.I.P.
 
Join Date: Oct 2007
Gender: homme
Posts: 10,106
Fendi 'Fan di Fendi' fragrance : Anja Rubik, Abbey Lee, Karmen Pedaru by Darius Khondji.

Commercial by Fabien Baron according to the acrticle. I was about to say this doesn't look very Lagerfeld...how tacky is the name though? It will probably sound cool in the commercial but when you think about it.

  Reply With Quote
17-06-2010
  15
Some Like It Hot
 
Chanelcouture09's Avatar
 
Join Date: Feb 2009
Location: England
Gender: homme
Posts: 9,749
^Yeah your right, i was just going to say it doesn't look very Lagerfeld either haha
I Like it, and Fabien doing the commercial ? I'm excited to see the commercial now
over all i like it, but the name just sounds awful, but i love the bottle design, its very classic

__________________
A few times in my life I've had moments of clarity where the silence drowns out the noise and I can feel rather than think. - Tom Ford
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
abbey, anja, di, fan, fendi, fragrance, karmen, kershaw, lee, pedaru, rubik
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 03:52 AM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.