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10-02-2008
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French Connection S/S 2008 : Egle Tvirbutaite and Claudia Seiler by Fabien Baron

Scanned by me from Lucky March


frenchconnection via OlgaKorbut

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11-02-2008
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i like this so far. it's seductive and mysterious.

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11-02-2008
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It's okay.

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11-02-2008
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I like them, the colours are very well combined to give that mysterious feeling. Even I prefer the background of the first one, the skin tone of the second one with the clothes, hair colour and grey background make a perfect combination.

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14-02-2008
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The campaign was shot by Fabien Baron.

Egle...



Claudia, and... some guy


[source: french connection]

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14-02-2008
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Egle looks awsome
i love it

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17-02-2008
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it looks good. Great to see Claudia as well.

It seems Fabien Baron was really into this kind of dramtic lighting and shadows this season.

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17-02-2008
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Fabien Baron? Wow..

And the guy in the ad is Jonathan Nee

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17-02-2008
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Yep it's fabien:

from WWD



Quote:
ENOUGH WITH CONTROVERSY: Leaving behind the cheeky, and often controversial, FCUK campaigns of the past, French Connection plans to focus more on luxury and sophistication for spring. "That is really the challenge," said Fabien Baron, on changing the way people see the brand. His agency, Baron & Baron, was in charge of art direction and he also shot the campaign. "FCUK was not about the product, but it got attention. Now, for the first time, we want to establish an image drawn from fashion and lifestyle to elevate the brand." Baron's work will make its debut in January, on two adjacent walls in New York's SoHo, on the corner of West Houston and Thompson Streets. The campaign also will run in a variety of fashion and lifestyle magazines in the spring, although a spokeswoman said it's too early to say which ones. For spring, Baron said he also shot the Calvin Klein Collection campaign and worked on the upcoming Balenciaga ads, which were photographed by David Sims, and Pringle, shot by Steven Meisel.
posted originally by *Bianca* in the s/s campaign thread

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Last edited by mikel; 17-02-2008 at 11:39 AM.
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17-02-2008
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Nice campaign!

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17-02-2008
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not bad! egle does look very sensual.

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17-02-2008
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the lighting & hair reminds me a bit of Karen Elson's BCBG ads

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17-02-2008
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It's good to see they're moving away from the whole fcuk thing - I always thought it was very tacky and put me off setting foot there for years although their clothes are actually quite elegant.

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21-02-2008
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Another shot

Scanned by me from Elle US March

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21-02-2008
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thnaks for the new shot.

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2008, baron, claudia, connection, egle, fabien, french, s or s, seiler, tvirbutaite
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