Gap F/W 06.07 - Page 2

Erin · 22-07-2006

YES! Jeremy Pivon. He's very cool... he fits the Gap image very well, IMO...

Diorling · 22-07-2006

Stam looks like Shirley Temple...

and Jeremy Piven is so hot

Pastry · 22-07-2006

the advertising campaign, the print ads, tv spots, celebrities..it all sounds like a thought out business strategy. either that or desperation? because i'd imagine they haven't been doing so well...

..can i just say...this is going to cost them some BIG money $$$$$$$$$

(so i guess it has to be thought out.) pure hype. because i doubt they invested where they should have-the quality (especially the fit)

i was surprised they put so much focus on denim..what happened last fall? every chain had a denim line all of a sudden..and i saw them all fail.boo...
but then again, it makes sense...the gap should be the no nonsense jean shopping destination.

on another note, i work just beside the gap flagship, and their VERY TALL window (or the back wall of it) is abcolutelu COVERED with denim. not jsut the fabric..pairs and pairs of jeans. looks amazing.

J'ador-DioR · 22-07-2006

Liya Kebede features in this campaign aswell

. Jeremy Piven is a hottie

**tangerine** · 22-07-2006

I love the Peter Max/Yellow Submarine graphics and the black/blue/mono color scheme.

oxymoron · 22-07-2006

Took this with my camera phone at the store.

Irina L (I'm pretty sure its her) and Liya for GAP.

LoveMyBoots · 23-07-2006

^ that looks nothing like my Gap store display. Most displays I've seen is just what's seen in the print ads.

Alien Sex Friend · 23-07-2006

are u sure what it`s not an catalog pic? oranother season`s ad? cause in this ad campaign there is jeans theme and these pics have another style
i see there isa title in the left corner what does she say? maybe SALE?

J'ador-DioR · 23-07-2006

I have seen those in my local gap store too. So they must be from this season. Liya looks amazing

.

**Faith Akiyama** · 23-07-2006

Gap is going a lot of different directions with their ads this season, both in print and in the stores. It looks like Irina and Liya are doing a more sophisticated version, the other models are heading the jeans campaign, and the celebrities are mainly for further promotion and exposure for the company.

Alien Sex Friend · 23-07-2006

and will we see this ad in mags? or just in shops?

**Luxx** · 23-07-2006

Those ads are at my local Gap too. Everyone looks so beautiful in them. Lots of Irina, Freja, Liya, Eva and so on its pretty overload. The mens ones aren't as fun though mainly actors. I just can't take Jeremy Piven modeling seriously.

I think Gap might release these ads along with the other sophisticated ones they've done as a supplement in the September magazines. They did this a couple years ago with their campaigns. It was a nice glossy mini-mag supplement that came with Vanity Fair and Vogue. Very very pretty. I'm hoping these will be featured in the same way.

Whatever happens I am sooo getting that leather jacket Irina is wearing, I felt it in the store and its so soft.

Astrid21 · 24-07-2006

The Irina, Liya and Trish Goff black and white images are also at my local Gap store. I talked to their visual merchandiser and he said that they are going to be releasing different campaigns every month. The denim concept is going to run for a month, and then they are going to do a "Clean and Simple" statement in September. I believe the new "Clean and Simple" campaign will focus on their new skinny black pant called the "Audrey". There will be commerical featuring her dancing to more "modern" music.

Urban Stylin · 25-07-2006

liya looks like cindy!

happycanadian · 26-07-2006

i really can't wait to see pics of Eva H from this campaign. i can't believe how she's STILL so relevant and great!

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22-07-2006	18
Pastry V.I.P. Join Date: May 2005 Gender: homme Posts: 4,580	the advertising campaign, the print ads, tv spots, celebrities..it all sounds like a thought out business strategy. either that or desperation? because i'd imagine they haven't been doing so well... ..can i just say...this is going to cost them some BIG money $$$$$$$$$ (so i guess it has to be thought out.) pure hype. because i doubt they invested where they should have-the quality (especially the fit) i was surprised they put so much focus on denim..what happened last fall? every chain had a denim line all of a sudden..and i saw them all fail.boo... but then again, it makes sense...the gap should be the no nonsense jean shopping destination. on another note, i work just beside the gap flagship, and their VERY TALL window (or the back wall of it) is abcolutelu COVERED with denim. not jsut the fabric..pairs and pairs of jeans. looks amazing. __________________ "...buttoned up to the breast, and made with wings, welts, and pinions on the shoulder points, as mans apparel is for all the world...and though this be a kinde of attire appropriate onely to man, yet they blush not to wear it..."

22-07-2006	19
J'ador-DioR V.I.P. Join Date: Jun 2005 Location: UK Gender: femme Posts: 6,487	Liya Kebede features in this campaign aswell . Jeremy Piven is a hottie __________________ "We should consider every day lost on which we have not danced at least once. And we should call every truth false which was not accompanied by at least one laugh"

23-07-2006	25
Faith Akiyama . Mod Squad Member Join Date: Sep 2005 Location: NYC Gender: femme Posts: 25,442	Gap is going a lot of different directions with their ads this season, both in print and in the stores. It looks like Irina and Liya are doing a more sophisticated version, the other models are heading the jeans campaign, and the celebrities are mainly for further promotion and exposure for the company. __________________ - Fall/Winter 2013 Showlists (Please help us!) -
Status: Online

23-07-2006	27
Luxx fashion is boring Mod Squad Member Join Date: Aug 2005 Location: NYC Gender: femme Posts: 6,725	Those ads are at my local Gap too. Everyone looks so beautiful in them. Lots of Irina, Freja, Liya, Eva and so on its pretty overload. The mens ones aren't as fun though mainly actors. I just can't take Jeremy Piven modeling seriously. I think Gap might release these ads along with the other sophisticated ones they've done as a supplement in the September magazines. They did this a couple years ago with their campaigns. It was a nice glossy mini-mag supplement that came with Vanity Fair and Vogue. Very very pretty. I'm hoping these will be featured in the same way. Whatever happens I am sooo getting that leather jacket Irina is wearing, I felt it in the store and its so soft. Last edited by Luxx; 23-07-2006 at 03:55 PM.

22-07-2006	16
Erin Iowa Girl at Heart Join Date: Jul 2002 Location: Los Angeles Gender: femme Posts: 14,556	YES! Jeremy Pivon. He's very cool... he fits the Gap image very well, IMO...

22-07-2006	17
Diorling V.I.P. Join Date: Feb 2005 Gender: homme Posts: 6,726	Stam looks like Shirley Temple... and Jeremy Piven is so hot

22-07-2006	20
tangerine Soviet Camaro Mod Squad Leader Join Date: Feb 2004 Location: Barbary Coast Gender: homme Posts: 15,573	I love the Peter Max/Yellow Submarine graphics and the black/blue/mono color scheme. __________________ after all, it was you and me

22-07-2006	21
oxymoron tfs star Join Date: Aug 2005 Location: Durham Gender: homme Posts: 1,742	Took this with my camera phone at the store. Irina L (I'm pretty sure its her) and Liya for GAP. __________________

23-07-2006	22
LoveMyBoots V.I.P. Join Date: Jun 2005 Location: east coast via de west Gender: femme Posts: 3,724	^ that looks nothing like my Gap store display. Most displays I've seen is just what's seen in the print ads.

23-07-2006	23
Alien Sex Friend V.I.P. Join Date: Oct 2005 Posts: 7,180	are u sure what it`s not an catalog pic? oranother season`s ad? cause in this ad campaign there is jeans theme and these pics have another style i see there isa title in the left corner what does she say? maybe SALE?

24-07-2006	28
Astrid21 V.I.P. Join Date: Sep 2002 Location: USA Gender: femme Posts: 8,762	The Irina, Liya and Trish Goff black and white images are also at my local Gap store. I talked to their visual merchandiser and he said that they are going to be releasing different campaigns every month. The denim concept is going to run for a month, and then they are going to do a "Clean and Simple" statement in September. I believe the new "Clean and Simple" campaign will focus on their new skinny black pant called the "Audrey". There will be commerical featuring her dancing to more "modern" music.

25-07-2006	29
Urban Stylin ɐʎ ʎǝɥ Join Date: Jul 2003 Location: EASTAFRica Gender: homme Posts: 15,101	liya looks like cindy! __________________ facebook.com/eguanakla African fashion made global

26-07-2006	30
happycanadian V.I.P. Join Date: Mar 2005 Location: Toronto Gender: homme Posts: 5,694	i really can't wait to see pics of Eva H from this campaign. i can't believe how she's STILL so relevant and great! __________________ Mark me: Rio de Janeiro will be the city of the new decade.

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