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22-07-2006
  16
Iowa Girl Loves Fashion
 
Erin's Avatar
 
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YES! Jeremy Pivon. He's very cool... he fits the Gap image very well, IMO...

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22-07-2006
  17
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Stam looks like Shirley Temple...

and Jeremy Piven is so hot

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22-07-2006
  18
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the advertising campaign, the print ads, tv spots, celebrities..it all sounds like a thought out business strategy. either that or desperation? because i'd imagine they haven't been doing so well...

..can i just say...this is going to cost them some BIG money $$$$$$$$$ (so i guess it has to be thought out.) pure hype. because i doubt they invested where they should have-the quality (especially the fit)

i was surprised they put so much focus on denim..what happened last fall? every chain had a denim line all of a sudden..and i saw them all fail.boo...
but then again, it makes sense...the gap should be the no nonsense jean shopping destination.

on another note, i work just beside the gap flagship, and their VERY TALL window (or the back wall of it) is abcolutelu COVERED with denim. not jsut the fabric..pairs and pairs of jeans. looks amazing.

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22-07-2006
  19
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Liya Kebede features in this campaign aswell . Jeremy Piven is a hottie

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22-07-2006
  20
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I love the Peter Max/Yellow Submarine graphics and the black/blue/mono color scheme.

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22-07-2006
  21
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Took this with my camera phone at the store.

Irina L (I'm pretty sure its her) and Liya for GAP.


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23-07-2006
  22
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^ that looks nothing like my Gap store display. Most displays I've seen is just what's seen in the print ads.

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23-07-2006
  23
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are u sure what it`s not an catalog pic? oranother season`s ad? cause in this ad campaign there is jeans theme and these pics have another style
i see there isa title in the left corner what does she say? maybe SALE?

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23-07-2006
  24
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I have seen those in my local gap store too. So they must be from this season. Liya looks amazing .

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23-07-2006
  25
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Gap is going a lot of different directions with their ads this season, both in print and in the stores. It looks like Irina and Liya are doing a more sophisticated version, the other models are heading the jeans campaign, and the celebrities are mainly for further promotion and exposure for the company.

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23-07-2006
  26
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and will we see this ad in mags? or just in shops?

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23-07-2006
  27
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Those ads are at my local Gap too. Everyone looks so beautiful in them. Lots of Irina, Freja, Liya, Eva and so on its pretty overload. The mens ones aren't as fun though mainly actors. I just can't take Jeremy Piven modeling seriously.

I think Gap might release these ads along with the other sophisticated ones they've done as a supplement in the September magazines. They did this a couple years ago with their campaigns. It was a nice glossy mini-mag supplement that came with Vanity Fair and Vogue. Very very pretty. I'm hoping these will be featured in the same way.

Whatever happens I am sooo getting that leather jacket Irina is wearing, I felt it in the store and its so soft.


Last edited by Luxx; 23-07-2006 at 03:55 PM.
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24-07-2006
  28
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The Irina, Liya and Trish Goff black and white images are also at my local Gap store. I talked to their visual merchandiser and he said that they are going to be releasing different campaigns every month. The denim concept is going to run for a month, and then they are going to do a "Clean and Simple" statement in September. I believe the new "Clean and Simple" campaign will focus on their new skinny black pant called the "Audrey". There will be commerical featuring her dancing to more "modern" music.

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25-07-2006
  29
ɐʎ ʎǝɥ
 
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liya looks like cindy!

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26-07-2006
  30
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i really can't wait to see pics of Eva H from this campaign. i can't believe how she's STILL so relevant and great!

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