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10-11-2006
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kimair's Avatar
 
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Gap Holiday 2006 by Inez Van Lamsweerde & Vinoodh Matadin
from gapinc.com

Quote:
Gap’s holiday print campaign showcases heartfelt images shot by acclaimed photographers Inez van Lamsweerde and Vinoodh Matadin. The ads capture the mood of the season while emphasizing the importance of being with the ones you love. For the campaign shoot, a diverse group of talented personalities was photographed with someone near and dear to them.

The print ad campaign, which was developed by Gap’s creative agency Laird + Partners, will run in December issues of publications such as Vogue, Vanity Fair, Elle, Allure, Glamour, Lucky and Rolling Stone. The campaign also includes outdoor elements such as billboards and bus shelters in select markets.

The holiday TV advertising is comprised of two 30-second spots featuring musician and actor Common rapping “Holiday In Your Hood’, an original song he wrote especially for the campaign. Common’s remake was produced by Black Eyed Peas’ will.i.am and the lyrics are set to ‘Holiday”, the song made famous by Madonna. In the spots, energetic dancers, famed deejay Samantha Ronson and Common’s daughter Omoya Lynn, move and groove their way around a forty-foot gold peace sign – the symbol at the center of Gap’s holiday marketing campaign. Each person in the commercial sports one of Gap’s classic holiday hoodies. The ads end as Common flashes a peace sign as he raps “peace love gap”.

Directed by Paul Hunter and developed by Gap’s creative agency Laird+Partners, the “Holiday In Your Hood” TV spot debuts on November 16 and runs through December 13. The commercial will run on national and spot TV in top markets during shows including “Grey’s Anatomy”, “Desperate Housewives”, “Studio 60”, “CSI” and “Prison Break” as well as on national cable networks including MTV, VH1, E! and Comedy Central.
maria bello, claudia schiffer, seal, stephanie seymour & sons, diane kruger & godson...
go here to see larger pics and download hi res images:
http://www.gapinc.com/public/Media/m...gapbrand.shtml




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10-11-2006
  2
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Thanks Kimair

Nice photos.... and they're working! I feel like bundling up all of a sudden :p

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10-11-2006
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Love Claudia's sweatshirt. Very cozy

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12-11-2006
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I wonder who is GAP's target consumer. Sometimes I think high-end, or the regular person who shops. Their celebrities always ranges from the obscure (do you know who anthony mingella is? would most people know who Jefferson Hack is?) to models to musicians to variety of actors (and I mean a variety- is that dude from Thank You For Smoking really going to attract shoppers?)... complete randomness to me. They're trying way too hard to appeal to everybody, but I think the GAP brand works for anybody... so, why am I complaining?

... Oh, wait. I know. Because a lot of the celebrities in their ads are unknown.

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13-11-2006
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It's really very much like a V edit, isn't it?

Some more:
Anouck and Jefferson


Scanned by boho_babe, polka_dot, and me

Raquel

Scanned by me

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13-11-2006
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^ aww, Anouck and Jefferson's ads are pure beautiful. Are there any more ads?

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13-11-2006
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Yes, loads and loads Magazine issues from this month almost all feature a set of many!

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13-11-2006
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the appeal to me LOVE LOVE LOVE the jefferson and anouck ones. I like the hoodie he's wearing - is it women's?

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13-11-2006
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^ Who cares? I want it

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13-11-2006
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Quote:
Originally Posted by LoveMyBoots
I wonder who is GAP's target consumer. Sometimes I think high-end, or the regular person who shops.
I would never say high-end... that's what Banana Republic is for, and even they don't reach that high... I would say middle-class, late 20's into 30's... even though people from across the board shop at Gap...

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13-11-2006
  11
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That pic of Seal and the pup is just priceless, makes me want to squeeze my pug! Great pics.

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13-11-2006
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The Anouck and Jefferson ones are my favorite. But like lovemyboots said, do most people know about them? It's just odd that they are in the ads.

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13-11-2006
  13
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I don't think people know much about them... I don't understand why they're in the ads either.

Anyways, I shop at The Gap lol and I like that hoodie.

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14-11-2006
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I love Anouck in these ads. She looks really cute

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15-11-2006
  15
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New raquel gap
enjoy...love her
Attached Images
File Type: jpg raquelgap.jpg (61.8 KB, 25 views)

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