How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
01-11-2011
  76
trendsetter
 
push's Avatar
 
Join Date: Jul 2010
Location: China
Gender: homme
Posts: 1,498
Riccardo Tisci's Dahlia Noir


Quote:
Givenchy creative director Riccardo Tisci grew up in a house with nine women. He knows a thing or two about perfume.
Givenchy’s avant-garde creative director, Riccardo Tisci, is known for his gothic and romantic aesthetic. For his first perfume he created a “fleure fatale” cocktail of rose, iris and warm, smoky sandalwood. Here he shares his inspirations, memories and love of the perfume world.

Tell us about your new fragrance, Dahlia Noir.
I’ve been at Givenchy for six years, and for me it was the right time to create a fragrance and strengthen the brand’s identity. Dahlia Noir is a fragrance as singular as beauty. But its elegance, its neoclassical nobility doesn’t cut it off from the rest of the world or women in general. I sought out this ambivalence, a rare secret to be shared by as many women as possible. I wanted women to share in this dream of mine.

Tell us about the notes, why did you choose rose and wood notes?
From my first meeting with François Demachy [the perfumer] when we were developing the Dahlia Noir range, I spoke to him about emotions and olfactory memories, not formulas. I remember the smell of my mother and sisters’ make-up, which had a distinctive powdery and rosy scent. This is why we constructed Dahlia Noir starting with a rosy note, enriched with iris and mimosa. We then added sophisticated woody notes such as sandalwood and patchouli to give the fragrance a contemporary edge.

Tell us about your collaboration with François Demachy. How did you work together?
During my many meetings with him, we developed a real closeness. I admire his exceptional finesse, his precise approach. In my feminine world, he was a masculine figure who helped me bring Dahlia Noir to life. I had so much respect for him that during our meetings, I never smoked a single cigarette, and I never wore perfume. I would go home, meditate on what he told me, fully tuned in, very humble with regard to his scientific knowledge and eager to learn some of it.

You’ve mentioned the smell of your sister’s make-up, what other memories did you use to colour this fragrance?
I grew up in a family with nine women: my mother and eight sisters. Of modest means, but very conscious of their femininity, my mother and sisters worshipped perfume; it was almost sacred to them. They would specially wear perfume on Sundays, because it was rare and precious, and because it was a way to observe a ritual. Beyond being a way to express one’s personality, for me perfume is most of all a moment filled with powerful emotions.

What was the thought behind naming a fragrance after an odourless flower?
I thought about Dahlia Noir for a long time. I had been carrying this name inside me along with the totally imaginary flower it refers to, which doesn’t actually exist in nature. In my mind, it’s an abstract flower, very gothic, but also very whimsical and romantic. We conveyed this tension between force and fragility with rather potent top notes followed by a powdery softness.

The name Dahlia Noir evokes a very mysterious, almost dangerous femme fatale feeling. Was that your intention?
I wanted to materialise in the fragrance and its name a seductive black angel, a distinctive couture heroine emanating a dark softness, a fatal tenderness.

Does Dahlia Noir pay homage to James Ellroy’s novel The Black Dahlia?
The Black Dahlia, in the book by James Ellroy, is above all a heroine. In my opinion, this story is more about passion than crime. Passion pushes each individual to the summit, to excess. The culmination of emotions can then lead to acts committed under the influence of passion.

You’re known for your interesting choices for faces of the brand, like Lea T and Steven Thompson. What made Mariacarla Boscono stand out as the face of Dahlia Noir?
Mariacarla and I met 15 years ago. She’s like a sister to me. She’s distinguished, strong and delicate, subtly elegant, that’s what I love. She is extremely feminine but also exudes an androgynous grace, one of the strong aspects of the Givenchy appeal. I would have been able to choose any celebrity, but that would have made no sense.

How has the Givenchy brand evolved since you arrived in 2005?
When I started working for Givenchy in 2005, the reference image was Audrey Hepburn wearing a black dress, gloves and sunglasses. In the archives, I saw how innovative Hubert de Givenchy was in his work, how avant-garde. In 1959, for instance, he presented an all-white collection on exclusively black women… It is in light of this pioneering side of Hubert de Givenchy that my work resonates. In the Givenchy iconography, several things inspire me: the colour black, a certain romanticism, a fragile strength, delicate yet unique, always based on a certain nobility, an aristocratic distance, without contempt, a peaceful posture.

What’s your vision of the Givenchy woman?
Today, the identity of the Givenchy woman is very recognisable. She has deployed her mystery, personality and uncommon force as much as her grace and poetry, neither totally soft nor totally black. Emotion is at the core of my message (my shows, my fashion, my music, my first fragrance).

How did designing a fragrance differ to designing fashion? What was the creative process?
Dahlia is crafted like a couture gown, a perfuming garment. It’s a tactile, sensuous and precious fragrance that cloaks as much as it lays bare. It evokes an addictive sensuality and is in keeping with the quest for quality and structure in the exercise of Haute Couture.

What is it that you love about the fragrance world?
It’s often said that perfume is like a piece of clothing, an impalpable one, a sort of olfactory metaphor for clothes. I go one step further by saying that the chemistry of the skin and that of the fragrance results in a unique sensual message, specific to each woman. That is what fascinates me. Clothes touch the body, envelop it, caress it. Perfume is an intangible trail, and yet the message it leaves is as – if not more – powerful than a dress. There is a special blend between skin and fragrance, unpredictable and unique, which enables a perfume to be designed for all women and a single woman at once.
vogue.com.au

__________________
.
  Reply With Quote
 
01-11-2011
  77
V.I.P.
 
Psylocke's Avatar
 
Join Date: Dec 2009
Gender: femme
Posts: 10,935
Quote:
Originally Posted by Wolkfolk View Post
Best fragrance campaign of the year for sure. The TV spot is so haunting.
Agreed. It's also just about the most amazing perfume I've ever smelled. Everything about this is perfect.

  Reply With Quote
01-02-2012
  78
V.I.P.
 
Join Date: Feb 2006
Location: Moscow, Russia
Gender: femme
Posts: 17,908
Marie Claire Russia February 2012 ebook30

  Reply With Quote
04-02-2012
  79
V.I.P.
 
Join Date: Feb 2006
Location: Moscow, Russia
Gender: femme
Posts: 17,908
Glamour Russia February 2012 ebook30

  Reply With Quote
07-04-2012
  80
V.I.P.
 
emailme.'s Avatar
 
Join Date: Jan 2006
Gender: homme
Posts: 3,760
Is it available in Canad yet?

__________________
A blog about creative obsessions JERRLIFE: The Blog/ Follow/ Twitter/ Facebook
  Reply With Quote
30-04-2012
  81
V.I.P.
 
Join Date: Feb 2006
Location: Moscow, Russia
Gender: femme
Posts: 17,908

Pink Ukraine February 2012 jurnalik.ru

  Reply With Quote
17-06-2012
  82
fashion insider
 
Zephons's Avatar
 
Join Date: Jul 2011
Location: Canton/Paris
Gender: homme
Posts: 2,201
Film Dalhia Noir Givenchy by Luca Finotti

http://vimeo.com/44101419


  Reply With Quote
26-01-2013
  83
trendsetter
 
push's Avatar
 
Join Date: Jul 2010
Location: China
Gender: homme
Posts: 1,498
Dahlia Noir L’Eau Spring 2013


fragrantica.com

__________________
.
  Reply With Quote
27-01-2013
  84
backstage pass
 
Shiru's Avatar
 
Join Date: Sep 2012
Gender: femme
Posts: 732
This is so so so so stunning!!!!!!

__________________
ALimaCoxGandyGideyHyunjiJDunnKellyMLussQuirkRileyMSarahTaylorSashaPSaskiaSiennaKTianyiToniWareXiaowenHaider
  Reply With Quote
22-02-2013
  85
trendsetter
 
push's Avatar
 
Join Date: Jul 2010
Location: China
Gender: homme
Posts: 1,498
HQ


givenchy.com

__________________
.
  Reply With Quote
22-02-2013
  86
tfs star
 
Hannyeng's Avatar
 
Join Date: Feb 2013
Location: Milan
Gender: femme
Posts: 1,573
awesome!!

  Reply With Quote
26-02-2013
  87
fashion insider
 
jemina's Avatar
 
Join Date: May 2009
Gender: femme
Posts: 2,374
This couldn't be better.

It's an amazing add that makes you want to try the perfume and that the perfume is as amazing as add. Perfect combination.

  Reply With Quote
26-02-2013
  88
fashion insider
 
pixiedust1603's Avatar
 
Join Date: Oct 2011
Location: London
Gender: femme
Posts: 2,343
^ I couldn't have said it better.

Status: Online
 
Reply With Quote
02-03-2013
  89
trendsetter
 
push's Avatar
 
Join Date: Jul 2010
Location: China
Gender: homme
Posts: 1,498
UHQ


luxlounge.ro

__________________
.
  Reply With Quote
20-03-2013
  90
trendsetter
 
push's Avatar
 
Join Date: Jul 2010
Location: China
Gender: homme
Posts: 1,498

channel.pixnet.net

__________________
.
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
boscono, dahlia, fragrance, givenchy, marcus, mariacarla, mert, noir
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 03:25 PM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.