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20-06-2012
  76
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jmrmartinho's Avatar
 
Join Date: Aug 2011
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I dont think I love Givenchy anymore.
Everything is so blank and used.
There is no more exitement, its everything super pretentious and expected.
From the colection to the campaign I think there should be a restructuring of the label, because this last months didnt work really much.

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20-06-2012
  77
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not loving Stella's layout. maybe the other ones? S/S was much much better...

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20-06-2012
  78
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Might easily be my favourite campaign of the season so far (which is quite ironic 'cause the collection itself was miserable).
Anyway, loving the setting, the cast... I always enjoy to see Stella, she's an unmistakable choice to go with.
Generally I've been a fan of all of their noughties ads, and this one echoes a bit of the fall 2006 campaign to me, that also includes Stella alongside with Liya and MCB, which not only do I see in this cloudy background but also in the bits of the women's collection... so who knows, maybe it does have some relevance.
Oh, and I'm quite fond of this shifted logo as well, helps to create a pleasing, balanced composition.

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20-06-2012
  79
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Quote:
Originally Posted by ALAUU View Post
Aww, so no MCB.
Thank God. Really.

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20-06-2012
  80
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Mariacarla is 8 months pregnant (or something like that) at the moment... that's probably a factor in her not appearing in this campaign

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20-06-2012
  81
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Since when MCB was on this campaign?

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20-06-2012
  82
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Quote:
Originally Posted by zacatecas570 View Post
Since when MCB was on this campaign?
Wasn't that the original rumor that the campaign was supposed to be OG MCB? I wonder if that was the original plan but her pregnancy didnt allow for that to happen and we got this cast. So Stella is the front woman right? Seems like it from the released pictures so far.
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20-06-2012
  83
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I didn't think I'd like this campaign, but after seeing Stella's most recent shot I think it'll be one of my favorites. I really can't wait to see more from the girls, especially Daniela and Stef.

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20-06-2012
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From my understanding MCB OG was definitely the first option.. This cast was the second option. I'm actually glad they went with their second option TBH.
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20-06-2012
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Pregnancy and Mariacarla are both great things, but definitely not together in a Givenchy Campaign, I'm glad they went for the second option too!
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20-06-2012
  86
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Quote:
Originally Posted by jmrmartinho View Post
I dont think I love Givenchy anymore.
Everything is so blank and used.
There is no more exitement, its everything super pretentious and expected.
From the colection to the campaign I think there should be a restructuring of the label, because this last months didnt work really much.
I completely agree.

I've lost quite a bit of interest in Givenchy the last several years. It's become so predictable and lifeless. I miss the passion and vulnerability that I once saw in the clothes early on in Tisci's tenure at the house. The last couple of years have felt like he's kept things going on cruise control and taken the house into a terribly monotonous and soulless place filled with pop stars and socialites.

It seems that at this point Givenchy is simply too cool to be interesting anymore.

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21-06-2012
  87
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not seeing the point of those "hybrid" shots, just random..
and the full cast is underwhelming

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21-06-2012
  88
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22-06-2012
  89
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22-06-2012
  90
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love the photos but video is the best...

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1213, daniela, f or w, givenchy, joan, marcus, mert, rodrigo, simone, stef, stella
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