Even though the background and the lighting are very beautiful, the picture looks kind of lifeless. IMO, the result would be a lot better if she had a more dramatic expression on her face or if she took a more intense pose.
Really a bit amateurish, just a girl on rose petals and the bottle pasted on on. I don't see it fitting the current Givenchy image (which is Imo, dark and edgy) like perhaps Ange ou Demon ad did. I know that fragrance division and clothes are almost two separate entities, but I'd prefer that they at least covey same mood, as in the mood/look we get to see on runway and in HC presentation.
This kinda looks like a model just sat down after the fashion show and a backstage photo was taken. No life in it.