[Kanna]

Maybe I'm too accustomed to the colorful, synthetic ads.. These just do nothing for me yet, right now, but I need to see more shots with Kate. At least I'd love to see them in print soon.

[GivenchyHomme]

It's a really beautiful portrait. It may not be appropriate for a campaign but that doesn't make it any less striking.

[TomFordforGucci]

Quote:

Originally Posted by testinofan the picture is good for a editorial not to campaign and remember me to much to Gucci FW2003 by Mario Testino

That's the first thing I thought of as soon as I saw it. The recent Gucci resort campaign looks similar to Testino's work from 00-05 too.
Seems like M&M have moved on from Bourdin/Newton and on to different territory. Wonder what the rest of the campaign is going to look like.

[MON]

So far so... boring

[Melancholybaby]

Behind the scenes video here

http://www.style.com/stylefile/2012/...carla-edition/

Btw the campaign was also styled by Katy England (menswear I believe).

[julien520]

why baby again?i am not surprised then its styled by Carine Roifeld and she does have this baby fetish

[mistress_f]

Well that's Mariacarla's daughter! it makes sense to me since its supposed to be a campaing of friends and family, idk. i love that shot anyway

[VogueDisciple93]

Mariacarla's shot is amazing! There is this power and innocence that just radiates from it. Very soulful.
Now I really can't wait to see Kate's shot.

[ChristyLeReveur]

quite good although i am kinda tired of the cast

[vogue28]

Quote:

Originally Posted by testinofan remember me to much to Gucci FW2003 by Mario Testino

My sentiments exactly, I was waiting for this to be mentioned.

Mariacarla's shot is indeed beautiful and powerful but I could have done without the baby. Although then, I guess it would have just been another black and white shot for a fashion advert. I'm hoping the campaign concept becomes clear as more pictures surface.

[stellarnostalgia]

From my point of view, the concept is already clear. Riccardo decided to cast his "friends and family" to personify the strong figures in his life or "the holy aspect" of his collection. Mariacarla, The Muse, presented as a proud new mother, being one of those key figures. Which is why Marialucas' inclusion is just as significant as her mother's presence in the campaign.

[Riseup]

Now thats a lucky baby! her first photo is a Givenchy campaign ...the campaign video is awesome as usual, very dark and strong.

[jmrmartinho]

Even tho I love the photos, they are beautiful portraits and that Mariacarla photo is so inspiring and it may be iconic (time will tell) I find it very dull.
Both colections had great colors and what they are making is taking interest from the clothes that are magical, thats why I never really liked M&M for Givenchy because they modt of the time take the out the light from the clothes (something that I&V always do very well on their shoots).
But I dont have it, I actualy really like it, the cast seems really nice and they photos are brilliant even tho they would fit more in an editorial like someone said before.

[heelscatchfire]

Mariacarla's photo is so beautiful. It is a stunning portrait of her and her sweet baby. I love that Riccardo casts his friends in the campaigns. stellarnostalgia, your so right, it is significant to his collection.

[leila_MMC]

Lucky Baby and perfect mama~~