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29-05-2007
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Gucci Indy Bag F/W 07.08 : Natasha Poly by Mert Alas and Marcus Piggot

Quote:
INDEPENDENT SPIRIT: Gucci has tapped Mert Alas and Marcus Piggot to shoot its first-ever ad campaign solely dedicated to the season's must-have accessory. For fall, it's the Indy bag, a rigid frame style with a strap inspired by the steering wheels of old racing cars, hence its name.

The two, which creative director Frida Giannini selected for their ability to interpret her vision, shot in a studio in London on a set that re-created the asphalt of a racetrack. Sprawled across the track is model Natasha Poly, shielding her eyes from the sun while dressed in a leather-and-fur blouson jacket and clutching a crocodile bag.

"This is not a typical still life campaign," said Giannini. "For me, the Indy bag embodies the core characteristics of the Gucci woman: sensuality and strength. This is why I wanted to create a dynamic setting."

The campaign breaks in August fashion titles worldwide.

Craig McDean will continue to shoot the brand's ready-to-wear campaigns. For fall, he shot on a Cinecittà set, painted in deep hues that complement Giannini's Lee Miller-inspired fall clothes.
from wwd

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29-05-2007
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Wow! Natasha looks unbelievably stunning! Can't wait to see it in print

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29-05-2007
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The ad is indeed beautiful. The colors remind me of LV fw 06 campaign...

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29-05-2007
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I'm a bit bored to be honest. For the past several years it just seems like the same ad campaigns over and over again. Incredibly bright saturated colors against some sort of neutral backdrop. boring.

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29-05-2007
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love it! so vibrant

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29-05-2007
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Umm, it looks like the Louis Vuitton campaign to me. I don't know if I like it...

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29-05-2007
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I like it. But thank god M&M are not doing the main line.

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29-05-2007
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disappointing

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29-05-2007
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Quote:
Originally Posted by kevinnn View Post
Umm, it looks like the Louis Vuitton campaign to me. I don't know if I like it...
Exactly my thoughts

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29-05-2007
  10
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^I'm right there with everyone else. I expected to be much more impressed since I loved Natasha's last campaign with Gucci, so much. I understand its just for the Indy Bag and what not, but its still not as impressive as it could have been.

Seems stale, looks hackneyed. I'm just going to hold out for a much better main-line campaign

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29-05-2007
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Wow.
it looks like the bag is soo beautiful that natasha is blinded by its beauty haha.

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29-05-2007
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W August 2006
"City Slickers" (Also by M&M, of course)

Style.com


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29-05-2007
  13
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^HAHAHA. I was wondering why that advert looked so familiar. Maybe because its been done before?

Thanks Faith!

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29-05-2007
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That's what I thought of...but really once you've seen 1 of their photos you've seen them all

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29-05-2007
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Do not like this as it is drab.

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sounds like "dirty European aristocracy".....

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0708, alas, bag, f or w, gucci, indy, marcus, mert, natasha, piggot, poly
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