Gucci 'Made to Measure' F/W 13.14 : Clement Chabernaud - Page 3 - the Fashion Spot
How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Thread Tools Display Modes
front row
badbloodless's Avatar
Join Date: May 2011
Gender: homme
Posts: 216
Originally Posted by kikiss View Post
They choose the less Lapo Elkannesque suit for Gucci made-to-measure ad campaign ?!

I hope this is Gucci mainline ad campaign... ; )
yep,its Gucci Made to Measure Campaign

Nikola Jovanovic♠Ryan Kennedy♣Nick Rae♦Greg Nawrat♥Matvey Lykov♠Tomas Guarracino♣Ben Hill
  Reply With Quote
Join Date: Jan 2010
Location: Paris/Tokyo
Gender: homme
Posts: 89
I don't really understand the communication strategy of Gucci...

Last year, they started made-to-measure service with James Franco as model on the ad campaign.

Now, they're working with Lapo Elkann for the "Lapo's Wardrobe".
They choose model Clement Chabernaud in the look book and for the made-to-measure ad campaign.

They don't communicate with Lapo Elkann capsule collection. They prefer to push the regular made-to-measure service by an advertising campaign.
But they switch again with James Franco for their new fragrance called "Made-to-measure"...

  Reply With Quote
Previous Thread | Next Thread »

1314, chabernaud, clement, f or w, gucci, measure
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"

All times are GMT -5. The time now is 09:16 AM.
Powered by vBulletin®
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd. is a property of TotallyHer Media, LLC, an Evolve Media LLC company. 2018 All rights reserved.