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01-07-2013
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badbloodless's Avatar
 
Join Date: May 2011
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Quote:
Originally Posted by kikiss View Post
They choose the less Lapo Elkannesque suit for Gucci made-to-measure ad campaign ?!

I hope this is Gucci mainline ad campaign... ; )
yep,its Gucci Made to Measure Campaign

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02-07-2013
  32
scenester
 
Join Date: Jan 2010
Location: Paris/Tokyo
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I don't really understand the communication strategy of Gucci...

Last year, they started made-to-measure service with James Franco as model on the ad campaign.

Now, they're working with Lapo Elkann for the "Lapo's Wardrobe".
They choose model Clement Chabernaud in the look book and for the made-to-measure ad campaign.

They don't communicate with Lapo Elkann capsule collection. They prefer to push the regular made-to-measure service by an advertising campaign.
But they switch again with James Franco for their new fragrance called "Made-to-measure"...

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