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24-06-2013
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Gucci "Made to Measure" Men's Scent: James Franco by Mert Alas & Marcus Piggott
The new fragrance and the campaign are being launched in these hours in Milan.



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24-06-2013
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24-06-2013
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Paperbag it.

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24-06-2013
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Oh James

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24-06-2013
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Is that really the name of the fragrance?

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25-06-2013
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I think he's such a bad choice. His public image is so pretentious and so ridiculous that I can't take buy the atmosphere of this ad.

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26-06-2013
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Made to Measure .... Really?

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22-08-2013
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BTS



60'' COMMERCIAL


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22-08-2013
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i'm sorry

what are they promoting?

long commutes? that's all i got from the commercial, cause 70% of it is James driving.

add this to the fact that everyone knows that he tends to look and dress like a hobo, and you got yourself a campaign not worth saving.

when i think 'made to measure', James Franco is the last name to spring to mind.

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24-08-2013
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It was directed by Nicolas Winding Refn which isn't surprising as it is a bit like an amalgamation of Blake Lively's advert and Drive.

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28-08-2013
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the ad is actually nice though his beard is abit too much

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01-09-2013
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Quote:
Originally Posted by SofiaCh View Post
Made to Measure .... Really?
Made to measure as in their suits ; basically the same way Blake's Gucci Premiere ad was meant to represent the Premiere line. I'm guessing both ads, are meant to coincide with one another, plus now they've updated the music in the Premiere ad to match with this one - Gucci Premire New Music 82

Minus the beard, I think the ad is great and I like that it matches with premiere - much better than the gucci Guilty ads imo.

The only thing I'm questioning is the bottle, its just so...

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29-10-2013
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30-10-2013
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The only way I see James Franco using this fragrance is spraying it all over to cover the smell of weed in his house.

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