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16-06-2010
  61
V.I.P.
 
burbuja8910's Avatar
 
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I like these ads.

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16-06-2010
  62
Unveil Yourself....
 
Mr-Dale's Avatar
 
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Quote:
Originally Posted by Spike413 View Post
Thankfully this is just pre-fall, and not necessarily an indication of what the main campaign will be. It's nice enough, but it's pretty basic and totally predictable M&M. It's also a little too plastic-y.

The boys had better bring it when the F/W campaign drops.
Agreed. Although I have to say that the plastic feel works for Gucci ads most of the time. This time it's VERY plastic though...dare I say only a few steps away from Natalia's Numero cover where she was pure photoshop Barbie a couple of years ago. I liked that too though :p

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16-06-2010
  63
Looking Up
 
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Quote:
Originally Posted by Mr-Dale View Post
Agreed. Although I have to say that the plastic feel works for Gucci ads most of the time. This time it's VERY plastic though...dare I say only a few steps away from Natalia's Numero cover where she was pure photoshop Barbie a couple of years ago. I liked that too though :p
Yeah I always like to stress this point. Gucci's practically just a party-girl label these days so something like this works for them really well; it sells the clothes. I think when you have such a shallow brand even the most complex photography can't make it out to be more than what it really is.

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16-06-2010
  64
don't look down
 
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This looks like a glamorous sci-fi movie where everyone's suddenly struck down by a sickness that makes them fall asleep for a thousand years. It's gorgeous, but there's so much inaction in it.

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16-06-2010
  65
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this is awesome!

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16-06-2010
  66
she's got the look
 
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i'm happy for joan... it looks good.

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16-06-2010
  67
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Oh I am so happy Joan Smalls got this campaign, she owns it really, alongside Raquel, and happy to not have to see Natasha here either (Nothing against her, it's just getting boring seeing her ALL THE TIME.)

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17-06-2010
  68
no tom ford, no thanks.
 
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this is quintessential gucci.

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17-06-2010
  69
Alluring
 
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The shots are fantastic. Frida really needed M&M to bring some desire for her clothes, or at least create a desirable impression

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17-06-2010
  70
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Quote:
Originally Posted by MyNameIs View Post
Typical Gucci, but I like it. Raquel and Joan are actually really great together.
Typical OLD SCHOOL Gucci

which makes this so good!

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17-06-2010
  71
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i tried my best to cover the 'apparel' button; its semi-decent. original can be seen on my blog.

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19-06-2010
  72
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This is absolutely amazing, I really love it. The latest three Gucci campaigns have been brilliant.
It's also fantastic to see Joan in this.

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24-06-2010
  73
God Save McQueen
 
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Raquel kinda looks like Courtney Love in the second shot, its unsettling

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24-06-2010
  74
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Quote:
Originally Posted by Elfinkova View Post
I haven't seen such a magnificent pre-fall campaign ever since the Dolce & Gabbana ones with Stam and Caroline. I love the setting!
I agree these are great.

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27-06-2010
  75
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.

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2010, gucci, joan, marcus, mert, prefall, raquel, smalls, zimmermann
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