I really like the effect of the guy standing in front of it being covered by the projection. It seems to be part of the actual ad.
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"I'm not sorry... I'm sorry that I didn't make it clear that it was a joke. But I can't be sorry for what I said—it's against my nature." Lars von Trier
I really don't mind this at all. Out of the 2 pics above the 2nd one works better IMO. The image is so glaringly bright, no wonder the guy has his hand over his eyes.
I think these will look fine in a magazine and even without the logo I think, by now, almost anyone who knows anything about fashion advertising will realise this is Gucci. I think Sigrid looks fine here too.
__________________ 'Our lives are made up exclusively of what we are wise enough to keep in our hearts, and of what we are brave enough to throw away'
i really like this small change, with the guy standing in front of the projection. it's definitely different. reminds me of the F/W ads on the billboard behind the actual Cruise campaign.
Calm down people, it's just pre-fall. And the orgasm face has become synonymous with Gucci. It's like you'd think they've given birth already, but no every season it's just one giant orgy. Someone get Sigrid some ice.