this is beyond awful for words. too dramatic and overwhelming.
i don't think that Gucci is a brand that strives for subtlety. so if their ad campaign turns out overly dramatic and overwhelming, that can only be a good thing. how else will you get a magazine reader flipping through the pages to stop at your ad to admire it?
Usually campaigns look even better when you finally get your hands on a magazine that contains the end result - but the hand-over-face shot I saw was awful, the colours were all wrong, it was a urine-tinted mess.
I still hold out hope for the other shots in the series...
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