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29-06-2012
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Gucci Première Fragrance : Blake Lively by Mert & Marcus
I was hoping they'd take her out of her comfort zone and into something a little weirder, but she still looks nice here.



Image Credit | Women's Wear Daily

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29-06-2012
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um, this reminds me of the madonna fragrance ad. i know both are M&M but jeez.

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29-06-2012
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It does look like Madonna's ad. It's not bad, but very predictable. I can't wait for the commercial/short-film though.

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29-06-2012
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an american actress? how boring

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29-06-2012
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blake always photographs well, the camera loves her.

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29-06-2012
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Oh come on, another ad with Blake staring at her own reflection? It would've been so much better in color.

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29-06-2012
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OMG this looks the same has Madonnas fragrance also by Mert & Marcus! SO original...

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29-06-2012
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Blake looks so glamorous. But id love see "coloured" photo instead.

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29-06-2012
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Well, its better than I expected. She is just so basic to me though. :meh:

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29-06-2012
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Blake .......... gorgeous

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29-06-2012
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No problem at all with Blake Lively.....beautiful girl, but this is nothing new.
As others before me stated....way too close to the Madonna fragrance ad.
There really needs to be some fresh and vital ideas in major companies advertising. This season is shaping up to be the worst ever.

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29-06-2012
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Beautiful.

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29-06-2012
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Really love it. Even though the set up is similar to one of her Chanel ads, I prefer this one because I think it fits much better with the Gucci aesthetic.

Hope they realease more. Hopefully in colour and not profile. Can't wait to see the commercial. Hopefully it's better that the Gucci guilty one which had way too much cgi for my liking. Should be interesting to see what Nicholas WR(who Blake chose) shoots it considering his violent centric movies.
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29-06-2012
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It's a beautiful shot, albeit a touch boring, but sometimes people just want something that sells them the simple idea of glamour.

As for Mert & Marcus recycling their own imagery, it's nothing new, in every sense. Generally speaking, I remember when their approach seemed like a breath of fresh air in magazines, but now my heart sinks a little when I see their names in a thread, because what they produce is starting to seem so ubiquitous, repetitive - and due to the amount of visual manipulation - frequently lacking the depth that would sustain a second look over time.

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29-06-2012
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Gorgeous shot of her..But when I thought Gucci and blake I thought it would be a little edgier,(not something so similar to her chanel ads) but still nice

Excited to see more!

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