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01-01-2013
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Quote:
Originally Posted by vogue28 View Post
I wouldn't class this as a minimalist campaign. Minimalism to me, is the likes of Jil Sander by Willy Vanderperre. Maybe this is a minimalist direction for Gucci, but to me, it's just two models in a studio setting - an uncluttered version of a previous Gucci campaign. There's a certain warmth to the first shot that I don't think a minimalist picture could possess.
Yeah. I would certainly say this is not minimalism as well..

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02-01-2013
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Quote:
Originally Posted by Mchunu View Post
Yeah. I would certainly say this is not minimalism as well..
maybe its the new minimalism...
great campaign btw love the purple color and the softness in the ad.

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02-01-2013
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what a ghastly handbag to start with!

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02-01-2013
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It is along the lines I was hoping they would go down, but I really wish the background was white and not grey, grey looks too editorial and something I'd associate Patrick Demarchelier shooting with.

Anja and Karmen look fantastic, it's just that background that is annoying me.

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02-01-2013
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Simple amazing.

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02-01-2013
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I am happy to see Gucci has finally gone to simpler background. And I can't describe how stunning Karmen and Anja look!Can't wait to see other shots. I hope I won't be disappointed

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02-01-2013
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Quote:
Originally Posted by Sweet rus View Post
I am happy to see Gucci has finally gone to simpler background. And I can't describe how stunning Karmen and Anja look!Can't wait to see other shots. I hope I won't be disappointed
Me too. I love Karmen!! I'm ready for King Clement's shots. He fits into this kind of "minimalism" perfectly.

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03-01-2013
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Can't wait for the rest of the shots to come out.

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03-01-2013
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To be honest, after seeing the collection before, I was really scared that the ad campaign would ruin it. That the simplicity of the collection would be ruined by the excessive setting, makeup and everything. Gucci sometimes can overkill.

...but, surprisingly, this is really good! Really good. Simple, sophisticated and interesting (even though the background has been used countless times). Perfect campaign for a perfect collection! Well done

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03-01-2013
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New campaign image:



photo taken by vogue28
from UK Elle February 2013

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03-01-2013
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Nothing beats old school Gucci. Just beautiful!

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03-01-2013
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(my own scan from GQ UK Feb 2013)

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03-01-2013
  58
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And it keeps getting better

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03-01-2013
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^^Who's foot is that??

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03-01-2013
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Karmen looks smoking hot ! I'm glad they are back to clean, simple campaigns I was so tired to see those ads with models closing their eyes and leaning their heads. This looks so much better.


Last edited by Lifeispeachy; 03-01-2013 at 04:23 PM.
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2013, anja, chabernaud, clement, gucci, karmen, marcus, mert, pedaru, rubik, s or s
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