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28-03-2014
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Gucci Watches & Jewelry 2014 : Nadja Bender & Tommaso De Benedictis by Sølve Sundsbø
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NEW ADVERTISING CAMPAIGN PRESENTED AT BASELWORLD 2014
March 26, 2014 – Gucci Timepieces & Jewelry is pleased to announce the launch of its new global advertising campaign at Baselworld 2014.

Shot in London by Sølve Sundsbø, the portraits evoke the creative aesthetic of 1960’s photographers Franco Rubartelli and Olivo Barbieri. The glamorous feel of this new campaign is synonymous with the timeless spirit of Gucci. The featured models, Nadja Bender and Tommaso De Benedictis have both often collaborated with the House for advertising campaigns and runway shows.

The campaign, comprising six visuals, encompasses three timepieces and a selection of fine jewelry items. The three featured watches are the new Horsebit timepiece for women, which is decorated with a diamond pavé embellishment around the top of the case, the Interlocking timepiece in 18kt pink gold and black PVD and the G-Timeless Slim Automatic for men, distinguished by its light silver diamante pattern dial, contrasted with a black leather strap.

Jewelry includes three of Gucci Jewelry’s most iconic ranges – the Horsebit, Bamboo and Diamantissima collections. A Horsebit bracelet and ring is shown in 18kt yellow gold while the Diamantissima collection is presented with a trio of rings. Finally, three styles of the wide Bamboo bracelets in yellow, pink and white gold encrusted with diamonds complete the images.

The photographs will be featured at Baselworld 2014 and in all media outlets from April 2014.

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28-03-2014
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Eventually Nadja looks fabulous this time.

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28-03-2014
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They are pretty simple, but she looks really good in them

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28-03-2014
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Stunning

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28-03-2014
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Nadja bores me to death...

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28-03-2014
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OMG they both look breathtaking!!!

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28-03-2014
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28-03-2014
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I think it's a really lovely campaign; I wish the mainline campaigns kept my attention half as well.

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30-03-2014
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Gucci Timepieces Horsebit Collection:Li Bingbing by Sølve Sundsbø

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30-03-2014
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LI BINGBING STARS IN NEW ADVERTISING CAMPAIGN
March 26, 2014 – Gucci Timepieces & Jewelry is pleased to announce that actress Li Bingbing will star in a special advertising campaign dedicated to the new Horsebit timepiece for women shot in London by Sølve Sundsbø.

The Horsebit watch is a new introduction from Gucci Timepieces & Jewelry, which showcases one of the most recognizable Gucci icons. The Horsebit, created by Guccio Gucci in the 1950’s, was originally inspired by the equestrian pastimes of Florentine high society. Now, as China celebrates 2014 as the Year of the Horse, the signature motif takes on a new resonance.

The campaign reflects an ongoing collaboration between Li Bingbing and Gucci Timepieces & Jewelry; the actress was featured in previous campaigns for the House, including watch and jewelry items that support environmental causes.

In this advertising campaign Li Bingbing is wearing the brown dial model from the new Horsebit collection.

Gucci

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31-03-2014
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lifeless images/cast

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01-08-2014
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