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Old 03-02-2010   #1
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Gucci Watches S/S 2010 : Veruschka & Peter Sellers



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HOW TIME FLIES: Gucci has set its clocks back. Tapping into its archives, the luxury goods house pulled two black-and-white snapshots from the Sixties that will serve as the backdrop of its new worldwide watch campaign. The ads, featuring model Veruschka and the late actor Peter Sellers, will debut in fashion and lifestyle titles this month as single- or double-page spreads. Superimposed on the old photos are three new Gucci timepieces — the G-Gucci watch, a re-edition of a Sixties model with a G-shaped bezel and a modern bracelet strap; the house’s first-ever digital watch whose dial displays two time zones and has a rubber strap, and a classic man’s chronograph sporting a moss green strap.

“The images featured in this campaign are some of my favorites from the Gucci archive,” said creative director Frida Giannini. “They perfectly illustrate not only the glamour of Gucci’s past and the many style icons who were naturally drawn to the house, but also show how this heritage can be relevant today.”
wwd
 
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Old 03-02-2010   #2
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OMG! Verushchka Love it! Timeless!

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Old 03-02-2010   #3
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does not do it for me, I dont get the relevance between the watch and the background pic
 
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Old 03-02-2010   #4
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i like the second pic, but it doesn't feel like an ad for a watch to me
 
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Old 03-02-2010   #5
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It is indeed as Gucci said it is -- Timeless. I love how the ad evokes that appeal, and how luxuriously understated it is! Nice to see a modelling living legend on an ad too!

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Old 03-02-2010   #6
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I like the concept, bringing back old images from Gucci's files...

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Old 03-02-2010   #7
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Oh Veruschka

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Old 03-02-2010   #8
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Very stunning.
 
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Old 05-02-2010   #9
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Woooow!

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Old 05-02-2010   #10
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very irresistible givenchy add ? but really chic ! i love it !!!!!
 
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Old 05-02-2010   #11
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Interesting. Love that they have revived archive images for a current campaign.
Veruschka & Natasha Poly are usually compared with each other, I love it. Thanks tarsha!
 
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Old 05-02-2010   #12
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i like it, but those Gucci monogram pants are a nightmare

 
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Old 05-02-2010   #13
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I quite like the idea but the picture of the product (the watch) itself is ruining it for me
 
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Old 05-02-2010   #14
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Great idea! Timeless, indeed.
 
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Old 06-02-2010   #15
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If I didn't read that quote I would have asked how the hell Veruschka manage to look so young in the pictures? LOL
 
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