Guess S/S 2008 : Line Gost by Bryan Adams

Ed.. · 08-01-2008

wwd

Quote:

GUESS RUNS TO BRYAN ADAMS: Canadian crooner Bryan Adams is upping the ante for multitasking celebrities by being the first bold-faced name to step behind the camera for Guess Inc.'s spring campaign. For the marketing initiative, breaking next month on billboards and in style bibles such as Vanity Fair, Interview, W, Vogue, Visionaire and Wallpaper, Adams captured Swedish beauty Line Gost vamping à la Sophia Loren in gingham microshorts, flouncy black dresses and snow white blouses tucked into skintight jeans. Collaborating with Guess chief executive officer Paul Marciano, who oversees the Los Angeles-based company's marketing strategy, Adams re-created a rustic Italian village at Melody Ranch, located some 30 miles outside of the City of Angels. Guess even hired Loren's hairstylist, Peter Savic, and makeup artist Joanne Gair to transform Gost into the Italian siren for the black-and-white photographs.

The 20 shots by Adams are only one aspect of Guess' campaign, though. Yu Tsai, who worked with Guess on fall's visuals, shot a separate series in color to run in publications including Best Life, Condé Nast Traveler, Esquire, Lucky, Men's Vogue and Teen Vogue. Though a Guess spokesman declined to disclose the cost of the new campaign, Guess reported in financial filings that it spent $22.4 million last year on advertising.

For his contribution, Adams said: "I wanted a modern feel for the shoot, but also wanted the nostalgic feeling of some of the original Guess campaigns."

Adams said he will donate his fees to his namesake foundation that funds projects supporting the elderly, victims of wars and natural disasters and other disadvantaged individuals. "I'm looking forward to working with [Guess and Marciano] again," he said. — Khanh T.L. Tran

ptowngal · 08-01-2008

Oooh I love this! Very simple and even with those clothes, it gives off an elegant vibe.

elenab · 08-01-2008

It is the third Guess campaign for Jon K

Mchunu · 08-01-2008

OMFG

thanks, i <3 Jon K.
i'm gonna post it in his thread

dg_fan · 08-01-2008

looks REALLY good

mikel · 09-01-2008

typical Guess, nothing special. The girl looks like Sophia Loren.

dg_fan · 09-01-2008

she does look like her but i actually like this

valentina_rocks · 15-01-2008

i love the guess

so cute! n i sure love the one with jon

valentina_rocks · 15-01-2008

more of it..

source:bwgreyscale

i love it

**Faith Akiyama** · 15-01-2008

Bryan Adams!

He has done a wonderful job

elenab · 16-01-2008

cecil · 16-01-2008

Quote:

Originally Posted by valentina_rocks

more of it..
*pics here*

source:bwgreyscale

i love it

1st picture... she looks like sophia loren

AnaBGD · 16-01-2008

^ she really does!
and the second Jon's pic is amazing! Love the sand on his back!

mikel · 16-01-2008

a real Sophia Loren vibe. The new ones actually are not that bad.

Kimkhuu · 16-01-2008

What the !??! Bryan Adams the photographer, he's been like a nobody for the past few years!? If this is a wannabe marketing coup for the cheap guess, it's NOT working.

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mikel V.I.P. Join Date: Sep 2005 Gender: homme Posts: 23,080	a real Sophia Loren vibe. The new ones actually are not that bad. __________________ If anyone is interested in my random 'visual musings': follow me on instagram: http://instagram.com/mikeljf

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08-01-2008	2
ptowngal fashion icon Join Date: Oct 2007 Location: ptown of the east and west Gender: femme Posts: 3,245	Oooh I love this! Very simple and even with those clothes, it gives off an elegant vibe. __________________ I've got MODEL MENTALITY. Back in biz. You know you missed me! xoxo

08-01-2008	3
elenab front row Join Date: Mar 2006 Gender: femme Posts: 483	It is the third Guess campaign for Jon K

08-01-2008	4
Mchunu V.I.P. Join Date: Sep 2007 Gender: homme Posts: 11,158	OMFG thanks, i <3 Jon K. i'm gonna post it in his thread __________________ .

08-01-2008	5
dg_fan V.I.P. Join Date: Oct 2007 Location: CA, USA Gender: femme Posts: 4,207	looks REALLY good __________________ *I can change a stone into a flower...*

09-01-2008	6
mikel V.I.P. Join Date: Sep 2005 Gender: homme Posts: 23,080	typical Guess, nothing special. The girl looks like Sophia Loren. __________________ If anyone is interested in my random 'visual musings': follow me on instagram: http://instagram.com/mikeljf

15-01-2008	8
valentina_rocks V.I.P. Join Date: Oct 2007 Gender: femme Posts: 4,343	i love the guess so cute! n i sure love the one with jon __________________ Antonio Navas<333

15-01-2008	9
valentina_rocks V.I.P. Join Date: Oct 2007 Gender: femme Posts: 4,343	more of it.. source:bwgreyscale i love it __________________ Antonio Navas<333

15-01-2008	10
Faith Akiyama . Mod Squad Member Join Date: Sep 2005 Location: NYC Gender: femme Posts: 25,522	Bryan Adams! He has done a wonderful job

16-01-2008	13
AnaBGD V.I.P. Join Date: Nov 2007 Gender: femme Posts: 6,530	^ she really does! and the second Jon's pic is amazing! Love the sand on his back!

16-01-2008	15
Kimkhuu V.I.P. Join Date: Apr 2003 Gender: femme Posts: 15,873	What the !??! Bryan Adams the photographer, he's been like a nobody for the past few years!? If this is a wannabe marketing coup for the cheap guess, it's NOT working.