^This is not a campaign but a lookbook kinda thing.
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"I'm not sorry... I'm sorry that I didn't make it clear that it was a joke. But I can't be sorry for what I said—it's against my nature." Lars von Trier
For me it doesn't look as a campaign at all. But if You take only some pictures maybe yes, and now there are too many. But some are really caughted on good angles of models,but other very stuffy. Personally I don't like this campaign nor idea nor reslut of it.