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17-07-2012
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H&M F/W 12.13 : Lana Del Rey by Inez & Vinoodh


WWD

After much speculation, H&M have confirmed that retro songstress Lana del Rey will be fronting their autumn/winter 2012 ad campaign.

The Swedish retailer revealed the link-up with Lana del Rey yesterday, releasing the first images from the autumn campaign.

Utilising Lana’s retro image, the campaign has a 1950s feel, with the singer seen posing in skinny peach jeans, a matching fluffy sweater and heavy chandelier earrings. She also keeps her signature nude lip, feline eye make-up and Priscilla Presley hairstyle.

"The mood is very L.A. noir," said Donald Schneider, H&M’s creative director. "It’s inspired by our fall collection."

Proving she’s every inch the ‘50s siren, the chanteuse also performs a cover of Elvis’ Blue Velvet in a short film for H&M’s website.


Last edited by honeycombchild; 17-07-2012 at 05:11 AM.
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17-07-2012
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She looks beautiful and that jumper looks lovely it's like a jumper i've wanted for a long time. Hope I'll be able to get it .

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17-07-2012
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Love how she's style for this, well done H&M.

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17-07-2012
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love it, simple and beautiful

i want that jumper!


Last edited by ChristyLeReveur; 17-07-2012 at 09:11 AM.
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17-07-2012
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Very nice but the second shot is WAY better than the first.

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17-07-2012
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she looks adorable and sexy at the same time!

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17-07-2012
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I am seeing the 50's reference come through very strongly here, but what I like most about it is how modern it is. Despite the theme, she does not look like a caricature from the 50's glamazon era.

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17-07-2012
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Quote:
The Vogue cover girl will star in its autumn campaign, as well as its Christmas adverts.
Vogue.co.uk

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17-07-2012
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Quote:
Originally Posted by XxpinktinksxX View Post
that jumper looks lovely it's like a jumper i've wanted for a long time.
I know, I hope it comes in grey and navy.

Lara looks amazing. I only hope they don't make a habit out of this because I still prefer models.. if they're to change anything, it better be the David Sims feel of their studio shots.

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17-07-2012
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saann's Avatar
 
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Love her, love H&M but this looks like a Glamour editorial

They could have played around a lot more, especially considering Lana's image. The only difference between this and their other ads is that this features a famous face. What's the point?

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17-07-2012
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the pink angora sweater is actually an older item from this spring.

perhaps they are re-introducing it?

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17-07-2012
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Ugly and beige. Tumblr stans will absolutely love it.

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17-07-2012
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Absolutely stunning shots of Lana, but I can't help but think she was a bad choice for H&M because she will out-shadow the brand and clothes themselves.

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17-07-2012
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I love it!!! I love everything! It's so Lana!

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17-07-2012
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Quote:
Originally Posted by honeycombchild View Post


Proving she’s every inch the ‘50s siren, the chanteuse also performs a cover of Elvis’ Blue Velvet in a short film for H&M’s website.
Elvis never sang Blue Velvet, that was Bobby Vinton

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