H&M F/W 12.13 : Lana Del Rey by Inez & Vinoodh

honeycombchild · 17-07-2012

WWD

After much speculation, H&M have confirmed that retro songstress Lana del Rey will be fronting their autumn/winter 2012 ad campaign.

The Swedish retailer revealed the link-up with Lana del Rey yesterday, releasing the first images from the autumn campaign.

Utilising Lana’s retro image, the campaign has a 1950s feel, with the singer seen posing in skinny peach jeans, a matching fluffy sweater and heavy chandelier earrings. She also keeps her signature nude lip, feline eye make-up and Priscilla Presley hairstyle.

"The mood is very L.A. noir," said Donald Schneider, H&M’s creative director. "It’s inspired by our fall collection."

Proving she’s every inch the ‘50s siren, the chanteuse also performs a cover of Elvis’ Blue Velvet in a short film for H&M’s website.

XxpinktinksxX · 17-07-2012

She looks beautiful and that jumper looks lovely it's like a jumper i've wanted for a long time. Hope I'll be able to get it

.

TeeVanity · 17-07-2012

Love how she's style for this, well done H&M.

ChristyLeReveur · 17-07-2012

love it, simple and beautiful

i want that jumper!

GERGIN · 17-07-2012

Very nice but the second shot is WAY better than the first.

Razzer · 17-07-2012

she looks adorable and sexy at the same time!

Mchunu · 17-07-2012

I am seeing the 50's reference come through very strongly here, but what I like most about it is how modern it is. Despite the theme, she does not look like a caricature from the 50's glamazon era.

honeycombchild · 17-07-2012

Quote:

The Vogue cover girl will star in its autumn campaign, as well as its Christmas adverts.

Vogue.co.uk

**MulletProof** · 17-07-2012

Quote:

Originally Posted by XxpinktinksxX

that jumper looks lovely it's like a jumper i've wanted for a long time.

I know, I hope it comes in grey and navy.

Lara looks amazing. I only hope they don't make a habit out of this because I still prefer models.. if they're to change anything, it better be the David Sims feel of their studio shots.

**saann** · 17-07-2012

Love her, love H&M but this looks like a Glamour editorial

They could have played around a lot more, especially considering Lana's image. The only difference between this and their other ads is that this features a famous face. What's the point?

**lucy92** · 17-07-2012

the pink angora sweater is actually an older item from this spring.

perhaps they are re-introducing it?

Morphe · 17-07-2012

Ugly and beige. Tumblr stans will absolutely love it.

**HeatherAnne** · 17-07-2012

Absolutely stunning shots of Lana, but I can't help but think she was a bad choice for H&M because she will out-shadow the brand and clothes themselves.

lukaslohan · 17-07-2012

I love it!!! I love everything! It's so Lana!

Fabulyss · 17-07-2012

Quote:

Originally Posted by honeycombchild

Proving she’s every inch the ‘50s siren, the chanteuse also performs a cover of Elvis’ Blue Velvet in a short film for H&M’s website.

Elvis never sang Blue Velvet, that was Bobby Vinton

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17-07-2012	11
lucy92 V.I.P. Mod Squad Leader Join Date: Sep 2005 Gender: femme Posts: 11,627	the pink angora sweater is actually an older item from this spring. perhaps they are re-introducing it? __________________ Large Avatars for Everyone!

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lukaslohan front row Join Date: Mar 2010 Location: Argentina Gender: homme Posts: 204	I love it!!! I love everything! It's so Lana! __________________ Come and take a walk on the wild side, let me kiss you hard in the pouring rain ♪♪ -Lana del Rey-

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17-07-2012	1
honeycombchild V.I.P. Join Date: Jan 2009 Location: London Gender: homme Posts: 6,373	H&M F/W 12.13 : Lana Del Rey by Inez & Vinoodh WWD After much speculation, H&M have confirmed that retro songstress Lana del Rey will be fronting their autumn/winter 2012 ad campaign. The Swedish retailer revealed the link-up with Lana del Rey yesterday, releasing the first images from the autumn campaign. Utilising Lana’s retro image, the campaign has a 1950s feel, with the singer seen posing in skinny peach jeans, a matching fluffy sweater and heavy chandelier earrings. She also keeps her signature nude lip, feline eye make-up and Priscilla Presley hairstyle. "The mood is very L.A. noir," said Donald Schneider, H&M’s creative director. "It’s inspired by our fall collection." Proving she’s every inch the ‘50s siren, the chanteuse also performs a cover of Elvis’ Blue Velvet in a short film for H&M’s website. Last edited by honeycombchild; 17-07-2012 at 04:11 AM.

17-07-2012	2
XxpinktinksxX V.I.P. Join Date: Jun 2005 Location: England Gender: femme Posts: 9,604	She looks beautiful and that jumper looks lovely it's like a jumper i've wanted for a long time. Hope I'll be able to get it .

17-07-2012	3
TeeVanity fashion icon Join Date: Oct 2010 Location: NJ Gender: homme Posts: 3,445	Love how she's style for this, well done H&M. __________________ TeeVanity's World~

17-07-2012	4
ChristyLeReveur V.I.P. Join Date: Jun 2012 Location: Hong Kong Gender: femme Posts: 3,716	love it, simple and beautiful i want that jumper! Last edited by ChristyLeReveur; 17-07-2012 at 08:11 AM.

17-07-2012	5
GERGIN tfs star Join Date: Feb 2010 Gender: homme Posts: 1,960	Very nice but the second shot is WAY better than the first. __________________ [You Can't Fake It]

17-07-2012	6
Razzer front row Join Date: Jul 2012 Location: England Gender: homme Posts: 423	she looks adorable and sexy at the same time! __________________ http://clear-trash.tumblr.com/

17-07-2012	7
Mchunu V.I.P. Join Date: Sep 2007 Gender: homme Posts: 11,104	I am seeing the 50's reference come through very strongly here, but what I like most about it is how modern it is. Despite the theme, she does not look like a caricature from the 50's glamazon era. __________________ WEBSITE!!!-Updated June 2013! ABOUT-FACE

17-07-2012	10
saann I don't know Mod Squad Member Join Date: Sep 2005 Gender: femme Posts: 6,067	Love her, love H&M but this looks like a Glamour editorial They could have played around a lot more, especially considering Lana's image. The only difference between this and their other ads is that this features a famous face. What's the point?

17-07-2012	12
Morphe tfs star Join Date: Jan 2012 Gender: femme Posts: 1,587	Ugly and beige. Tumblr stans will absolutely love it.

17-07-2012	13
HeatherAnne .my prison is your brain. Mod Squad Leader Join Date: Jan 2008 Gender: femme Posts: 17,599	Absolutely stunning shots of Lana, but I can't help but think she was a bad choice for H&M because she will out-shadow the brand and clothes themselves. __________________