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H&M Summer 2010 by Patrick Demarchelier
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06-05-2010
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Annu's Avatar
 
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End of video is so adorable!

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09-05-2010
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This is embarrasing. The models look like if they were cut from different photos and put together in that background. For example, in this "shot" Erin's trunk looks huge, she "is" taller than Julia (and it's not because of the perspective) and her left leg looks so weird. Have a look at the others (specially at those starring Lauren) and you'll realize...




H&M facebook/ Flashbang

Last edited by Creative; 09-05-2010 at 03:34 PM.
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09-05-2010
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Those videos are nice, especially Sasha's. Although I feel she is the weakest in print.

H&M have printed the ads onto their carriers as well, with long beach-bag type handles.


*photo taken by vogue28

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09-05-2010
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It's a great campaign, in London there is an absolutely massive ad at the BFI IMAX cinema, really impressive.

Daria's body is just perfection. The only one i think it's miscast is Erin, certainly looks wise she's not of the same caliber as the others.

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09-05-2010
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I found some in better quality (orginal 1000x550) Part1:



source:hm website

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09-05-2010
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I found some in better quality (1000x550) Part2:



source:hm website

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10-05-2010
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Lauren Hutton is in the ads being used in store too? It's rather random.. She's just randomly in the beach shots.

Last edited by honeycombchild; 10-05-2010 at 01:25 PM.
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11-05-2010
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Mark Vanderloo looks amazing at 42!

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12-05-2010
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could someone ID the other guy too please?

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12-05-2010
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^^^ It also looks like anabela is in a few shots for the younger line? Maybe i'm wrong.

I must say, I was walking past a bus stop with a picture of Erin/Sasha plastered on the side, and it's amazing to see how well Sasha thrives in such a commercial project.

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13-05-2010
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Quote:
Originally Posted by Street_a_Licious View Post
could someone ID the other guy too please?
The long haired guy is Jacques Naude

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13-05-2010
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i was thinking more about the guy with the buzzcut

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14-05-2010
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Oh my the posters afre all over Belgium, no kidding!

Do you think H&M stores give away old store decoration/posters of that campaign? I think someone said they were not allowed to?

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14-05-2010
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^Yes unfortunately they have to be destroyed. I remember reading that online somewhere.
Which is a shame, because I'm sure if someone asked, they would be going to good homes.

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