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15-04-2013
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TREVOFASHIONISTO's Avatar
 
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the hair looks so matted and dirty

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15-04-2013
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the lounge chair images are the best ones. i think they could have made her look a lot prettier in the other images. they might have been stuck for time...

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15-04-2013
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^^thats how plastic looks when it gets sandy & too hot

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15-04-2013
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and to be fair each of the items (except for the blue landscape dress which is 20$) retails at 15$. so it can be difficult to make cheap, inexpensive items look good.

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15-04-2013
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It would be impossible to say that she does not look stunning!

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16-04-2013
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i like that she looks like a woman and not a girl it brings some realism to it love the colours too

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17-04-2013
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I think Beyonce's such a terrible choice for H&M. This is just the case of perfect timing with an added bonus of guaranteed sales. Even with Inez & Vinoodh behind the lens these do not look like they belong to H&M. The ones with the blue background, especially. They're way too poised and edited for the likes of a simplistic brand like H&M. I do admire the shot of Beyonce wearing the cream blouse, very nice colours there but the rest do nothing for me.

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17-04-2013
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To be honest: I hate these. Beyonce is the last person I would think for an H&M ad. Her look is too heavy/mature/produced for such a "fresh" looking brand.

I would like to see these looks is someone else, because from these pictures I think it would look awful on me.

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17-04-2013
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She looks lovely in these shots but I agree, she's not who I would associate H&M with.

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24-04-2013
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new shot

facebook/ELLENederland

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24-04-2013
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^i like this shot but not for H&M

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25-04-2013
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The Video
Quote:
Watch global superstar and performer Beyoncé in the 2013 H&M Summer Collection campaign film directed by Jonas Åkerlund. The film, that was shot in the beautiful surroundings of Bahamas also features Beyoncés new song "Standing On The Sun

via youtube/hennesandmauritz

nice


Last edited by Mat Cyruss; 25-04-2013 at 03:36 AM.
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25-04-2013
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the song is nice

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25-04-2013
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Tacky, ugly, everything

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25-04-2013
  30
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I'm over her. She just seems really contrived and insincere. I just don't like her as a person. Next!!

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