H&M Summer 2015 : Doutzen Kroes, Adriana Lima, Joan Smalls and Natasha Poly - Page 3 - the Fashion Spot
 
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08-04-2015
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Swedish retail giant H&M doesn't disappoint when it comes to the casting of its runway shows and campaigns — its holiday ads featured the likes of Sasha Pivovarova dancing to Lady Gaga, and the commercial for its immensely popular collaboration with Alexander Wang starred Raquel Zimmermann, Isabeli Fontana and more competing in a video game-like athletic tournament.

H&M has called upon its favorite models once again to celebrate its new bohemian, beachy summer collection — which is heavy on the bikinis, caftans and sandals — with Doutzen Kroes, Adriana Lima, Joan Smalls and Natasha Poly fronting the ads, shot by Lachlan Bailey.

There will also, of course, be a video set to music — you may recall Beyoncι's "Standing on the Sun" clip from 2013 and Gisele's cover of Blondie's "Heart of Glass" in 2014. In keeping with this, H&M will release a commercial featuring an exclusive track by DJ duo Axwell /\ Ingrosso on its website on April 30. The Swedish artists — who are better known as two-thirds of the former electronic music supergroup Swedish House Mafia — have plans to release their debut album this summer, and chose t0 unveil the new song "Sun Is Shining" as part of H&M's latest collection.

If you're heading to Coachella this weekend, where H&M will also have a major presence, you can catch the artists closing out the Outdoor Theater on Saturday night — we're thinking it's the ideal venue for giving the song a first go.
fashionista, instagram/cosmopolitanturkiye

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08-04-2015
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UHQ

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08-04-2015
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They four are great models, but this all they get? It's a bit poor, imo. Natasha's pose is weird and I don't like how her hair looks. I don't like Joan's legs, it looks weird.
Doutzen is only decent in the shot...
I can't feel the connection between them, which is sad.
Hopefully, there are another shots better than this one.

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08-04-2015
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The BTS 'selfie' honestly looks better to me than the actual campaign haha. There's zero chemistry between them in the real shot. While in the BTS they all look much better and friendly with each other.

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08-04-2015
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campaign in HQ


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08-04-2015
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Honestly most of the time selfies are better than the actual shoot.

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10-04-2015
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10-04-2015
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I didn't think I'd say this but Doutzen looks best int he swim pic above^^

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11-04-2015
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I hate Doutzen's floating hand on Adriana's torso. It looks kinda awkward/impersonal.

Honestly, Adriana and Doutzen are extremely outshining Poly and Joan here. I barely even look at them.

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12-04-2015
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I thought Lara was part of this?

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13-04-2015
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Doutzena and Natasha are the only ones who look good here. This is the first time I've ever seen Natasha smile. As in naturally. She looks stunning. It draws me in completely.

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14-04-2015
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Quote:
Originally Posted by khyrk View Post
I thought Lara was part of this?
I wish Lara was part of this. This campaign is the worst I've seen in years from H&M. Adriana's tan looks incredibly fake (it's just too much), Joan has too much make-up,...

I understand they are trying to get the "supermodels" vibe but... they really need to check what a real supermodels' beach shoot looks like before making these.

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16-04-2015
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Not fan of this H&M campaign ... Doutzen looks grumpy

Bellazon iDoutzen

Natasha got the best shots in this season H&M campaign..perhaps she is Lachlan's fav.


Last edited by DutchHomme; 16-04-2015 at 07:11 AM.
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19-04-2015
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What? Because you think Natasha looks best she is Lachlans fave? I honestly think Doutzen is outshing every one. What a smile! Not a fan of the last shot though.

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2015, adriana, doutzen, handm, joan, kroes, lima, natasha, poly, smalls, summer
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