the campaign is like a divorced american woman who tries to be young and seductive again but fails over and over again and yet looks like gay-ish boy herself in front of camera.
I like the poses and even Arizona's smile, but I don't think that it fits with the ensembles selected especially in the second image, so something should have been swapped out - either the clothes or the model should have been directed to be cooler / edgier. I am actually seeing the desperate wannabe MILF vibe but for some reason that does not bug me, it used to but now I am used to Isabel Marant campaign models looking like some older chick trying to dress several years younger than her age - cough**Kate-Daria-Angela-Gisele** cough.
Her smile is a little bit strange. I love the concept and the collection.
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'Mon amour, je sais que tu m'aimes aussi, tu as besoin de moi, tu as besoin de moi dans ta vie,
tu ne peux vivre sans moi et je mourrerai sans toi. Je tuerai pour toi'
I like the poses and even Arizona's smile, but I don't think that it fits with the ensembles selected especially in the second image, so something should have been swapped out - either the clothes or the model should have been directed to be cooler / edgier. I am actually seeing the desperate wannabe MILF vibe but for some reason that does not bug me, it used to but now I am used to Isabel Marant campaign models looking like some older chick trying to dress several years younger than her age - cough**Kate-Daria-Angela-Gisele** cough.
May be we are missing the point and Isabel Marant has actually turned into a label for older women who want to be seen as cool? I've always been a great fan of IM but I wouldnt be attracted to the label with through the campaign with Arizona, cos she looks cheesy and I don't find her cool at all! Doing Freja doesn't automatically make you 'cool'!
Arizona's energetic smile cancels out the old haircut. I'm sold on this, Inez & Vinoodh have delivered Muse's new appeal. The colour scheme is brilliant and for certain these will be better in magazines, I cannot wait for more.
Main reason I don't like this ad is Arizona. Many people say that we should estimate campaign itself and not model, or that models aren't only reason if you don't like some particular campaign image, but in this case model is "problem" for me, because everything is perfect here, besides her. I think I would love this ad with other model. I still can't get Arizona's appeal, and now even more with this haircut.