+J Jil Sander for Uniqlo F/W 09.10 : Sean Opry & Isabeli Fontana by David Sims
Uniqlo and Jil Sander have finally set a date for the German designer’s long-awaited fashion comeback. The Japanese chain will start selling the +J collection in the United States and the United Kingdom on Oct. 1 and in Asia on Oct. 2. Prices range from 1,990 yen, or about $21 at current exchange, for a stretch t-shirt to 14,900 yen, or $155, for a Chesterfield coat. Photos of the products, including tailored shirts, button-down jackets and sweaters, leaked online earlier this week. But on Thursday, Uniqlo unveiled a couple shots from the line’s new advertising campaign, which will break August 24 in GQ Japan. Shot by David Sims, it features black and white images of windswept models Sean Opry and Isabeli Fontana. (wwd)
Isabeli doesn't really suit the aesthetics but Sean O looks good.
funny how the casting made me think of the actual purpose of this line. Isabeli and Sean are ones of quite few faces in this industry that have the needed dose of mass-appeal to actually connect such ads with targeted customers.
maybe Isabeli for Jil Sander is a bit out-of-place idea, but in general i can see what this decision stands for. so it's perfectly okay. and the images are beautiful. what can we ask for?