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02-02-2012
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Jason Wu S/S 2012 : Julia Frauche by Willy Vanderperre


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FIRST TIMER: Jason Wu is starting to advertise, but instead of going with print, his will be wild postings — a type of viral guerrilla-style image campaign — across Manhattan. Willy Vanderperre shot the campaign, which features model Julia Frauche styled as a modern pinup girl. Patrick Li was its creative director.

“The idea behind the shoot was all about silhouette, highlighting the Fifties couture-inspired shapes of my spring 2012 collection,” Wu said.

The designer particularly liked the contrast of Vanderperre’s sophisticated images with the wild posting street campaign. “The juxtaposition between the downtown-uptown vibe feels so right for my first campaign.”
wwd.com

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02-02-2012
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That is sexy. These "New Campaigners" are really pulling it out of the bag...first Gurung and now this....BRILLIANT.

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02-02-2012
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Simple and classic. Great start!

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02-02-2012
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yes, brilliant, no better word to describe it!!

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02-02-2012
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models.com

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02-02-2012
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Absolutely lovely.

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02-02-2012
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The pics are amazing, but it doesn't really scream ad campaign to me.

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02-02-2012
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Looks like lookbook, Aymellie deserves this campaign.

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02-02-2012
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Julia isn't doing much for me, but these images are still very pretty

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02-02-2012
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I think the images are really lovely and it definitely makes the clothing look good so it's doing what an ad campaign should.

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03-02-2012
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lovely

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03-02-2012
  12
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I like it but very catalogue

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03-02-2012
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style

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03-02-2012
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looks like a lookbook....boring for a campaign

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03-02-2012
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The pink logo is almost invisible.

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