i like it, but it seems too literal.. the set up with the stairs is too "let's play a role" to me.. iono, too obvious. nevertheless, good photography, styling, models, concept is ok.
Holy crap is this amazing. This whole cast is killing it! Love the film noir concept, it suits the collection very well. By far my favorite campaign so far.
By the way, am I the only one who thought of the S/S 2000 campaign by Sorrenti with Malgosia when looking at the broken glass shots?
Whoa, this is stunning. My favorite is Aiden's shot. The whole campaign is so cinematic and captivating. I love what Willy did with the lighting in the shots with the stairs, makes the whole thing, albeit very simple, look very creepy
Willy for Jil Sander can do no wrong! And it's great that he keeps experimenting new elements from season to season. I prefer those B&W shots, in which you can feel the emotion and tension on the model's face. The campaign reminds me of an VI ed Sasha did years ago photographed by Peter Lindbergh, in which the Hitchcock theme is even better executed.
Last edited by Jelavender; 06-01-2012 at 02:37 AM.
Oh this is so fantastic. There's something so gothic about this campaign. The way the models look totally hysterical. While others mentioned Alfred Hitchcock, I thought more of Sigmund Freud when I saw these. It reminded me of his "wondering womb" theory
This is the best campaign of the season. This is what a Prada campaign should look like (not necessarily this season's collection, but you know what I mean).
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