I can definitely see a Hitchcock blonde in Daria. Nice to see Willy experimenting with more theatrical photography, even though I'm not sure it's that appealing on a personal level (same for his Proenza Schouler campaign).
And Willy is 2 for 2 this season. Again not a campaign I would have expected to love, but I love it. Definitely enjoy the Hitchcock vibe MulletProof pointed out - it's both literal and subtle at the same time.
I do hope there are more shots in color, because that green dress really jumps out at you against the setting.
You need to move fashion forward when there's a reason to move fashion forward - Tom Ford