Go Back   the Fashion Spot > Visualizing Fashion > Ad Campaigns
Home Calendar Search Today's Posts Mark Forums Read
Links FAQ Members List Community Rules
Reply
 
Thread Tools Display Modes
Old 09-06-2008   #1
The future is stupid

MissMagAddict's Avatar
Profile: 
Gender: femme
Posts: 22,991
Status: Online

Jimmy Choo F/W 08.09 : Angela Lindvall by Terry Richardson




Quote:
DOES THIS REALLY HAPPEN AT THE PLAZA?: Jimmy Choo is creating another story for its fall ad campaign — this time a sultry one involving Angela Lindvall, the Plaza Hotel and king of raunch photographer Terry Richardson.

Richardson shot Lindvall lounging in the Plaza, accompanied by a plethora of Choo accessories. In one image, the model arrives in a limousine, clutching a slouchy black python Lohla Jayne bag and wearing patent Helena boots, while another shot simply pictures Lindvall's bronzed limbs stalking out of the hotel's revolving door in the brand's Glint suede booties. The images are designed to represent Lindvall in a series of moments over the course of one night, the company said.

"I chose to work with Terry Richardson because of his inimitable style and the way he captures women as modern, glamorous and independently confident," said Tamara Mellon, president and founder of Jimmy Choo.

The campaign is set to break in the August issues of titles including Vogue, W, Harper's Bazaar and British Vogue. For fall, the brand has taken four consecutive advertising pages — the biggest unit of advertising it has taken to date — in the September issue of Vogue. The brand has produced a 48-page, perfect bound magazine for fall featuring the images, which it will send to key customers and place in its boutiques from July. The company has also invested in online advertising for the first time for fall. The New York-based creative agency AR produced the campaign, the agency's first collaboration with Choo.

But it's not the first time Choo has tapped a big name for its campaign. For fall 2006, the brand hired Brett Ratner to shoot Quincy Jones and Molly Sims in a tableau that featured images of the duo in the desert — and ended with Jones pictured sitting next to Sims' seemingly lifeless body with a shovel in his hand (at least Lindvall appears to survive her 24 hours at the Plaza).

"As Jimmy Choo evolves into a luxury lifestyle brand across categories and geographies, a key element of our strategic plan is to improve both the quality and quantity of our advertising and communications," said Joshua Schulman, chief executive of Jimmy Choo. "For the second half we have made substantial increases in our media spend...we will be further investing in our largest ever direct mail effort with our new magazine and [our] first-ever online marketing."
Source | WWD
 

Old 09-06-2008   #2
ghetto harajuku ken doll

kahlilg's Avatar
Profile: 
Location: the basement of studio 54
Gender: homme
Posts: 4,038

nice ads!
__________________
I can't see other people's signatures just so you know.
 
Old 09-06-2008   #3
army of lovers

Jacque Marcel's Avatar
Profile: 
Location: lazytown usa
Gender: homme
Posts: 2,130

I like these ads, and Terry does glam well, just like Daria's Vogue Paris spread...
 
Old 10-06-2008   #4
cape cod kwassa kwassa!
Profile: 
Gender: homme
Posts: 2,312

I like them! Definitely an improvement from previous campaigns!
 

Old 10-06-2008   #5
justifying the means

Moofins's Avatar
Profile: 
Location: a fantasy.
Gender: femme
Posts: 15,140

Wow, great showcase of legs legs legs.
__________________
we are like butterflies who flutter for a day and think it’s forever
light my fuse andi muise
 
Old 10-06-2008   #6
V.I.P.

vogue28's Avatar
Profile: 
Location: England
Gender: homme
Posts: 11,813

her legs look amazing. love the concept of the campaign
can not wait to see more
__________________
Natasha. Kate. Anna S. Daria. Malgosia. Raquel. Snejana. Maryna. Lily D. Edita.
Extréme Mode
 
Old 10-06-2008   #7
V.I.P.

mikel's Avatar
Profile: 
Gender: homme
Posts: 19,094

I like it a lot
__________________
"Who knew this supposedly blank generation of Sashas, Lilys, and Cocos had it in them to act up like a bunch of old-school supermodels?" -Sarah Mower-
 
Old 10-06-2008   #8
V.I.P.

AnaBGD's Avatar
Profile: 
Gender: femme
Posts: 5,949

This is great. The shot in a white dress is stunning!
 
Old 10-06-2008   #9
♠ ♠ ♠ ♠ ♠ ♠ ♠ ♠ ♠ ♠ ♠

blackangel41999's Avatar
Profile: 
Location: Italy
Gender: femme
Posts: 2,227

I like it.
__________________
__________________
 
Old 10-06-2008   #10
V.I.P.

mikel's Avatar
Profile: 
Gender: homme
Posts: 19,094

Quote:
Originally Posted by Jacque Marcel View Post
I like these ads, and Terry does glam well, just like Daria's Vogue Paris spread...
indeed!
__________________
"Who knew this supposedly blank generation of Sashas, Lilys, and Cocos had it in them to act up like a bunch of old-school supermodels?" -Sarah Mower-
 
Old 10-06-2008   #11
V.I.P.

Miss Dalloway's Avatar
Profile: 
Gender: femme
Posts: 19,054

I thought i wont like this because i aint a fan of Richardson's work but its well done, the second ad reminds me of that Gisele VF cover though...
 
Old 10-06-2008   #12
V.I.P.

mikel's Avatar
Profile: 
Gender: homme
Posts: 19,094

^indeed
__________________
"Who knew this supposedly blank generation of Sashas, Lilys, and Cocos had it in them to act up like a bunch of old-school supermodels?" -Sarah Mower-
 
Old 10-06-2008   #13
V.I.P.

TREVOFASHIONISTO's Avatar
Profile: 
Location: N.Y.C..where models play
Gender: homme
Posts: 4,740

I like these alot
Angela is known
for taking amazing pictures
__________________
It's more than just fashion..its me
 
Old 10-06-2008   #14
backstage pass

elle_gb's Avatar
Profile: 
Location: Thailand
Gender: femme
Posts: 673

Flawless, I love it this is the first time that I like Jimmy Choo ad. Angela is ANGEL
 
Old 10-06-2008   #15
Paráda

Royal-Galliano's Avatar
Profile: 
Gender: homme
Posts: 14,908

omg i love terry. i think he cant take a bad picture... his style just doesnt make it any possible

these are probably the 1st JC ads i like

thanks for posting, Štěpa
__________________
www.klukjeanovej.com
 
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


All times are GMT -5. The time now is 11:25 PM.


 
Powered by vBulletin® Version 3.6.8
Copyright ©2000 - 2010, Jelsoft Enterprises Ltd.
http://www.thefashionspot.com/terms


diabetic desserts recipes recipes Diabetic Soups Holiday Pizza Recipes Popcorn Recipes Recipes For Microwave Pasta Recipes Casserole Recipes Chili Recipes Curry Recipes Crockpot Recipes Apples Recipes Bread Recipes Vegetarian Recipes Vegetable recipes Desserts Recipes Appetizers Ethnic Recipes Meat Dishes Barbecue Recipes Sauces Recipes Marinade Recipes Low Fat Recipes Frugal Gourmet Kitchen Classics Recipes On The Grill Cook Books Seafood Recipes Cajun Recipes Breads Low Fat Low Fat Breads Bread Machine Recipes Yeast Breads Quick Breads Fat Free Vegetarian Salad Recipes Eggplant Recipes Radish Recipes Tomato Recipes Jalapeno Recipes Potato Recipes Lettuce Recipes Cabbage Recipes Beans Ambrosia Recipes Biscotti Recipes Desserts Low Fat Cookie Recipes Cheesecake Recipes Cake Recipes Pie Recipes Muffin Recipes Custard Recipes Best Appetizers Appetizers Low Fat Salsa Recipes Dip Recipes International Recipes Afghan Recipes Alaska Recipes French Recipes German Recipes Greek Recipes Italian Recipes Spanish Recipes Thai Recipes Korean Recipes Chinese Recipes Mexican Recipes Indian Recipes Beef Recipes Pork Pork & Ham Pork Butts Pork Chop Recipes Pork Ribs Rulled Pork Poultry Recipes Stews Recipes Ground Beef Barbecue Grill Barbecue Smoker All Purpose Sauce BBQ Sauce Barbecue Sauce Carolina BBQ Sauce Pickle Recipes Marinades Smoking Low Fat Appetizers & Dips Low Fat Breakfast Low Fat Cakes Low Fat Cheesecakes Low Fat Cookies Low Fat Desserts Low Fat Fish & Seafood Low Fat Meats Low Fat Pasta Low Fat Pies Low Fat Salads Low Fat Sandwiches Low Fat Sauces & Condiments Low Fat Sides Low Fat Soups Low Fat Vegetarian Baker's Dozen Taste of Home Recipe Book Bon Appetit Cookbook Blacktie Cookbook Buster Cook Book Cookbook USA Cook Book Cook Book Sara's Cookbook Sara's Cookbook Appetizers and Dips Poultry recipes Diabetic recipes Holiday recipes Miscellaneous recipes 110 recipes 1986 Usenet cookbook 2900 recipes Cyberrealm recipes Great sysops of world Specialty recipes Ceideburg recipes Cheese recipes Chili recipes Fruits recipes Garlic recipes Great chefs of NY Londontowne recipes Raisins recipes Recipes for kids US Food Vegetarian recipes Bread recipes Drinks Meat Dishes Brisket recipes Caribou recipes Chicken recipes Filet mignons recipes Pork recipes Swordfish recipes Turkey recipes Pasta recipes Uncategorized recipes Ethnic recipes Canada recipes English recipes Ethiopia recipes Germany recipes Greece recipes Mexican recipes Philippines recipes Welsh recipes Microwave recipes Soups recipes Vegetable recipes Asparagus recipes Barley recipes Brown rice recipes Lentil recipes Mushrooms recipes Salads recipes Wild rice Desserts recipes Cakes recipes Chocolate recipes Cookies recipes Ice cream recipes