How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
08-08-2012
  1
V.I.P.
 
lucy92's Avatar
 
Join Date: Sep 2005
Gender: femme
Posts: 12,245
Jordache for Walmart F/W 2012.13 : Heidi Klum by Rankin
Five years after an association that spurred an advertising campaign as well as a capsule collection under the Jordache brand, Klum is back for an encore as the face — and choreographed body — of the brand in the company’s largest advertising campaign to date. It’s also the first in 20 years in which it’s hitting television and print.

Jordache declined to disclose the amount of the media investment. The brand, among the first to market higher-priced jeans through TV advertising, returned to TV last year in a campaign featuring “30 Rock” cast member Katrina Bowden.


The ads, in support of an expanded collection of Jordache available at Wal-Mart Stores Inc.’s 3,678 Wal-Mart units in the U.S., were shot by longtime Klum collaborator Rankin in New York and choreographed by Mia Michaels of “So You Think You Can Dance” renown. Previews of the campaign go live today with the TV ads set to break on or about Aug. 20. Final production details and the media schedule are still being determined.

“Heidi’s beautiful and a great businesswoman and designer, and she also turns out to be an amazing dancer with great stamina,” said Liz Berlinger, president of Jordache. “She danced from 10 in the morning until midnight in 5-inch heels. I’d have a hard time walking down the street in the heels she was wearing.”

While last year’s return to TV gave Jordache a chance to recapture some of its past — picking up on the original jingle and moving the brand through its various phases since it was founded in 1978 — the new campaign puts the 39-year-old “Project Runway” host into a less nostalgic environment, backed by an updated Seventies-style soundtrack from Brooklyn’s Ian Love. Reprising his role from last year, Ink & Co.’s Sam Sohaili conceived the ads with input from Jordache owner Shaul Nakash, who initiated contact with Klum.

In the ads, Klum dons four looks from the Jordache collection, starting with a red jean and moving into a superskinny. “We’re pushing a young missy product here, and Heidi is a great fit,” Berlinger said.

The campaign will be aired through national, local and cable buys, as well as in the pages of InStyle, Cosmopolitan, Latina and People StyleWatch.

Berlinger said the jeans assortment arriving in Wal-Mart stores later this month includes a full range of colors, as well as skinny silhouettes, stretch fabrics, a smattering of darker indigo and a range of six-stitch back-pocket ideas, all for $16.44.

She noted that Jordache will look to expand the Wal-Mart offering into categories such as tops, lingerie and accessories through internal expansion and licensing arrangements.(excerpt from wwd)
Attached Images
File Type: jpg original.jpg (31.2 KB, 17 views)

__________________
Large Avatars for Everyone!
  Reply With Quote
 
08-08-2012
  2
V.I.P.
 
ChristyLeReveur's Avatar
 
Join Date: Jun 2012
Location: Hong Kong
Gender: femme
Posts: 4,238
well this is very commerical but Heidi is actually looking great here.

  Reply With Quote
08-08-2012
  3
girl who fell to earth
 
ChrissyM's Avatar
 
Join Date: Apr 2005
Location: Boston
Gender: femme
Posts: 18,643
i actually think that makeup is kind of bad... her face looks kind of ghostly and pasty

  Reply With Quote
08-08-2012
  4
fashion insider
 
Selfportraitgrl's Avatar
 
Join Date: Sep 2011
Location: United States
Gender: femme
Posts: 2,246
Hey, speaking of excessive retouching....!!

Here's a larger version from The Huffington Post:


__________________
from obscure to demure
  Reply With Quote
08-08-2012
  5
V.I.P.
 
anlabe32's Avatar
 
Join Date: Apr 2012
Gender: femme
Posts: 4,849
Very Walmart indeed...

  Reply With Quote
09-08-2012
  6
V.I.P.
 
justaguy's Avatar
 
Join Date: Jul 2010
Location: United States
Gender: homme
Posts: 34,535
Bad makeup, awful lighting and over photoshopped!

__________________
Frock n' Roll
Status: Online
 
Reply With Quote
10-08-2012
  7
ɐʎ ʎǝɥ
 
Urban Stylin's Avatar
 
Join Date: Jul 2003
Location: EASTAFRica
Gender: homme
Posts: 16,468
the concept is good and her body actually looks nice but the pasty makeup ruins it

__________________
instagram.com/eguanakampala
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
f or w, heidi, jordache, klum, rankin, walmart
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 01:26 PM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.