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17-06-2013
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Juicy Couture F/W 13.14 : Andreea Diaconu and Edita Vilkeviciute by Inez & Vinoodh
Quote:
A WALK ON THE WILD SIDE: “Sexy and wild,” are the buzz words for Juicy Couture’s fall campaign. The ads, which were once again photographed by Inez van Lamsweerde and Vinoodh Matadin and styled by Carlyne Cerf de Dudzeele, feature models Andreea Diaconu and Edita Vilkeviciute.

The collections’ bohemian rock sensibility is captured in the images, featuring foil and wax-treated jeans, silk dresses, moto jackets, statement jewelry and the iconic Juicy Couture leopard print (shown in track suits and accessories) for the season.

A video and aggregated social feeds will provide interactive content. The campaign images will break in the August issue of Vanity Fair and will run in the September issues of Vogue, Teen Vogue, Elle and InStyle. Online, the campaign will appear on Style.com, Refinery29.com, WhoWhatWear.com, LookBook.com and YouTube.com. The company is boosting its digital spend for fall, but declined to reveal an exact percentage.


wwd

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17-06-2013
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Andreea & Edita look beautiful and love the pop of magenta and the rich colors they've used.

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17-06-2013
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Love the cast, hate the outcome.

Although it's better than last season's travesty.

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17-06-2013
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Two divine women... this is beyond wonderful....

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17-06-2013
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Look good! Very 80'

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17-06-2013
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^^same for two sexy girls i dont think they mesh well in these shots. I prefer Edita and Magdalena together. I do love the colors though

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17-06-2013
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Both of Andreea and Edita look great in these and the hot poses really work. But the ad leaves me cold, not a fan of the color tone.

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17-06-2013
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Andreea and Edita, two of the hottest girls in HF, unfortunately I hate the images themselves, the colors are nice though...

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17-06-2013
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Beautiful!

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17-06-2013
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Good job. So much better than a few previous seasons campaigns.

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18-06-2013
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The cast is stellar, the images are tacky.

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18-06-2013
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*enters thread* sees velvet tracksuits *leaves thread*

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18-06-2013
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This could have been a great campaign, the cast is great, the set is cool, but the poses are just so awkward they look so unconfortable!

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18-06-2013
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Tacky and should have been great with Edita and Andreea!

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18-06-2013
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A bit Bebe/Guess for me, but I guess that's JC's aesthetic too. Pretty good, considering it's A&V. And they really nailed the casting.

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1314, andreea, couture, diaconu, edita, f or w, inez, juicy, vilkeviciute, vinoodh
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