Forget the regular campaigns and short, behind the scenes clips. Kate Moss and Longchamp are getting creative in order to bridge the gap between films and fashion moments to show off the Spring 2011 collection!
To launch her latest creations, Longchamp and Kate produced Faraway, which features Kate making her way around Marrakech, while wearing the Longchamp bags she designed. Though the focus revolves around Kate and her designs, the pieces are accented with Nancy Sinatra’s voice in the background and the directorial vision of Alasdair McLellan.
The first 10 second teaser will be released to the world Longchamp fans on Facebook and Twitter February 28, followed by two 50 second trailers on the Longchamp YouTube channel on March 3, culminating on March 7th, when the full film will be released on a dedicated site.