How to Join
the Fashion Spot / Visualizing Fashion / Ad Campaigns
FAQ Calendar Search Today's Posts Mark Forums Read Rules Links Mobile How to Join
Reply
 
Thread Tools Display Modes
17-06-2012
  1
®
 
IAmLordZen's Avatar
 
Join Date: Dec 2009
Location: Manila
Gender: homme
Posts: 8,660
Kenzo F/W 2012 / 2013 : Simon Sabbah & Xiao Wen Ju by Jean Paul Goude


Quote:
GOUDE VIBRATIONS: Kenzo has tapped Jean-Paul Goude to shoot its fall-winter campaign, which will break in the July issue of L’Uomo Vogue this week to coincide with the Pitti Uomo trade show in Florence. Kenzo creative directors Humberto Leon and Carol Lim, the duo behind Opening Ceremony, said they have long admired Goude and felt he was the ideal choice to shoot the collection, which was influenced by the spirit of founder Kenzo Takada’s Jungle Jap store in Paris in the Seventies.

“Carol and I, growing up, have always been huge, huge fans of his work and when we started at Kenzo, that’s one of the initial things that we said would really kind of connect all the dots in the most perfect way,” said Leon. “A lot of it was just a conversation about where Paris was when Kenzo first arrived, and I think Jean-Paul Goude has just such great insight into that era. He was just really excited about us telling the story.”

The campaign features images of models Xiao Wen and Simon Sabbah, both wearing sweaters embroidered with a tiger and the Kenzo logo, superimposed to form an X shape. “It’s really exciting putting in the forefront that this brand is a unisex brand,” said Leon. “The idea that this image can work for both men’s and women’s magazines, depending on how you reverse it, was a very interesting take from his part on our collection.” The campaign is slated to run globally starting in September in titles including Vogue Paris, Vogue U.S., Vogue Hommes International, GQ, Love, W, Self Service and Fantastic Man.
wwd

__________________
THE MAGAZINE STAND tumblr
  Reply With Quote
 
17-06-2012
  2
fashion elite
 
Join Date: Jul 2010
Location: Toronto
Gender: homme
Posts: 2,626
i love this............a lot!!!!!!!!!!!

absolutely gorgeous

  Reply With Quote
18-06-2012
  3
fashion insider
 
Zephons's Avatar
 
Join Date: Jul 2011
Location: Canton/Paris
Gender: homme
Posts: 2,201
Due to the Asian origin of Kenzo, I think the cast is ok.

But the image itself is a bit over the top?

  Reply With Quote
18-06-2012
  4
front row
 
MayYing's Avatar
 
Join Date: Dec 2009
Location: the Forbidden City
Gender: femme
Posts: 351
wow~ funny

  Reply With Quote
18-06-2012
  5
███████████████
 
testinofan's Avatar
 
Join Date: Aug 2004
Location: Paris
Gender: homme
Posts: 7,119
Funny, diferent i like

  Reply With Quote
18-06-2012
  6
MON
V.I.P.
 
MON's Avatar
 
Join Date: Jun 2009
Location: Philippines
Gender: homme
Posts: 6,129
Loves it

__________________
TWITTER: @mondimac | INSTAGRAM: @mondimac
  Reply With Quote
18-06-2012
  7
fashion elite
 
jmrmartinho's Avatar
 
Join Date: Aug 2011
Location: Portugal
Gender: homme
Posts: 2,633
hahaha this is really cool. Quite expected, but cool.

__________________
Daphne Groeneveld.Daria Strokous.Suvi Koponen.Caroline Brasch Nielsen.Vanessa Axente.Julia Nobis
  Reply With Quote
18-06-2012
  8
V.I.P.
 
anlabe32's Avatar
 
Join Date: Apr 2012
Gender: femme
Posts: 4,195
Really like the quirkiness of it! Xiao Wen is amazing.
Always loved the campaigns under Marras with Sorrenti, but these a great as well.

__________________
amanda murphy eva berzina julia bergshoeff harleth kuusik ola rudnicka lera tribel nastya sten irina liss sasha luss
Status: Online
 
Reply With Quote
18-06-2012
  9
V.I.P.
 
TeeVanity's Avatar
 
Join Date: Oct 2010
Location: NJ
Gender: homme
Posts: 3,877
This is genius. Goude vibrations indeed, stunning capture by Goude. Xiao Wen Ju & Simon Sabbah are lovely in this campaign, beautiful faces and overall great look on both.

__________________
TeeVanity's World~
  Reply With Quote
18-06-2012
  10
V.I.P.
 
justaguy's Avatar
 
Join Date: Jul 2010
Location: United States
Gender: homme
Posts: 26,747
This is kinda fun! Reminds me of the late 70's GQ "disco" themed editorials.

__________________
Frock n' Roll
  Reply With Quote
18-06-2012
  11
fashion insider
 
GERGIN's Avatar
 
Join Date: Feb 2010
Gender: homme
Posts: 2,218
So much in love with this, Mr. Goude can do no wrong.

__________________
[You Can't Fake It]
  Reply With Quote
18-06-2012
  12
she's got the look
 
thiago:)'s Avatar
 
Join Date: Nov 2007
Gender: homme
Posts: 5,409
Oh, that's very cool! I love Goude

__________________
*
  Reply With Quote
18-06-2012
  13
front row
 
Naen's Avatar
 
Join Date: May 2012
Gender: femme
Posts: 470
This came as such a fantastic surprise, i just can't not love anything that Goude does!
Love what Humberto and Carol have brought to this brand, reviving it in a smart, energetic and neoteric way; collaboration with Goude is the crown of it all and I give them so much props rn!

  Reply With Quote
18-06-2012
  14
V.I.P.
 
Psylocke's Avatar
 
Join Date: Dec 2009
Gender: femme
Posts: 10,801
Certainly an upgrade from last season's campaign which had a fun concept but was poorly executed. This is clever and very striking.

  Reply With Quote
18-06-2012
  15
trendsetter
 
thatsfierce's Avatar
 
Join Date: Dec 2010
Location: Chile
Gender: homme
Posts: 1,064
it's fun!!

__________________
cocolindseyfrejasashapivovarovasashalussmarine
http://telojuropordior.tumblr.com
  Reply With Quote
Reply
Previous Thread | Next Thread »

Tags
2012, 2013, f or w, goude, jean, ju, kenzo, paul, sabbah, simon, wen, xiao
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

monitoring_string = "058526dd2635cb6818386bfd373b82a4"


 
All times are GMT -5. The time now is 11:00 AM.
Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
TheFashionSpot.com is a property of TotallyHer Media, LLC, an Evolve Media LLC company. ©2014 All rights reserved.