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24-02-2012
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L’Oréal Paris Inks A Deal With Natasha Poly
Since making her grand entrée into the world of high fashion with a turn on the Emanuel Ungaro runway in 2004, there’s been no stopping Natasha Poly. The Russian-born beauty with the almondine eyes and high cheekbones has walked for everyone who is anyone and nabbed campaigns for Dolce & Gabbana, Alberta Ferretti, Givenchy, Jil Sander, and Gucci fragrances in the process. But as far as Poly’s concerned, she’s only just made it big. “I’ve been doing modeling for almost ten years and I’ve been working so hard to reach this moment,” she says of being named L’Oréal Paris’ newest spokesperson. “My dream came true. I’ve reached a point where I can actually send a message to people, saying to them, ‘You’re worth it—we’re worth it.” A L’Oréal user since early childhood—”my first exposure was the shampoos. The quality and the smell was so special,” she recalls—her first major beauty contract has perhaps been a long time coming; Poly wanted to be a professional makeup artist before she took up the catwalk full time. “I’ve always loved cosmetics and I always need to have my products backstage at fashion shows,” she says, products like L’Oréal’s Color Riche Lipstick in Red and its Voluminous Million Lashes Extra-Black mascara. “I curl my eyelashes and then apply this mascara; it really opens up the eyes.”
Poly’s first order of business for the French brand will be serving face time for its cult-classic Elnett hair spray—a fashion week essential—and its Preference hair color collection. An acolyte of Paris-based colorist Christophe Robin, Poly has been dyeing her hair varying shades of flaxen for the past five years and is diligent about post-dye job maintenance. “In my emergency kit, I have a mask from Kérastase,” she admits, mentioning that haircare and skincare are “the most important stuff” when it comes to keeping up appearances. “It’s my job—I always need to look good,” she says—even when she has to walk in back-to-back shows in four different cities. To keep her face from showing the wear and tear of the extra mileage, Poly swears by L’Oréal’s Youth Code Lumière. “It refreshes your skin. I massage it in every morning.”


Product swag aside, Poly is just generally excited to be a part of team L’Oréal, which already includes fellow supermodels Doutzen Kroes, Bianca Balti, Claudia Schiffer, Liya Kebede, and Barbara Palvin. “It’s beauty that’s approachable to everyone,” she says of the brand’s reach, “and it’s giving power to women of the world to be iconic and powerful and confident.” Watch the behind-the-scenes video for Poly’s first campaign above, and look out for her on the Versace runway tonight.(style)
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Last edited by lucy92; 24-02-2012 at 11:05 AM.
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24-02-2012
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excellent news!

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24-02-2012
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here is the link to the behind the scenes video (i cannot get it to imbed)
http://bcove.me/u4p153sy

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24-02-2012
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Okay L'Oreal, we get it, you've got money to spend on new ambassadors. At least Natasha deserves it. She's been around for a long time.

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24-02-2012
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Oh God! No!

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24-02-2012
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Finally! Beauty campaign for Poly

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24-02-2012
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I cant think of no one who deserves it more than her! This was so overdue, but it finally happened and i cannot be more thrilled for Natasha.
She has the beauty, the spirit, the attitude and the charm of a L'oreal Ambassador... so so sooooo happy

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24-02-2012
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I'm so happy for Natasha.
It's a dream come true

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24-02-2012
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Couldn't think of a better combination. Get it Natasha.

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24-02-2012
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this was more than overdue! exciting news!

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24-02-2012
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I'm really happy and glad for her, like everyone is saying this is long-overdue!

I NATASHA POLY!

She is worth it!

Btw who's the photographer?! TIA

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24-02-2012
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Natasha deserves this! Great choise L'Oréal!!

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24-02-2012
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well deserver Natasha
so happy for her!

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24-02-2012
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Yay, thats awesome. I strongly dislike L'Oreal ads because theyre always so photoshopped but they surely made a great decision.

Natasha may be edgier then Barbara or Doutzen aka L'Oreal typical beauties and that sets her apart - she still can rock it and she definitely sells it.

Natasha looks so dazzling in that vid She is my fave L'Oreal spokesperson now :p You go girl.

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