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26-12-2010
  31
trendsetter
 
balmain1914's Avatar
 
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anja doesnt fit this brand...

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26-12-2010
  32
rising star
 
Join Date: Jul 2008
Location: Thailand
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classy ads

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27-12-2010
  33
fashion icon
 
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Join Date: Aug 2010
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The Ads look great, Jon = lol

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28-12-2010
  34
she's got the look
 
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Quote:
Originally Posted by balmain1914 View Post
anja doesnt fit this brand...
really? i'm not her biggest fan but i think she's perfect for it, at least this season.

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28-12-2010
  35
V.I.P.
 
Join Date: Nov 2008
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Quote:
LACOSTE’S NEW LOOK: After 10 seasons of its “Un Peu d’Air Sur Terre” ad campaign, Lacoste will introduce a new concept under the tag line “Unconventional Chic” in January. The ads feature individual models — including Liya Kebede, Anja Rubik, Jon Kortajarena and Noah Mills — in each iteration, rather than the groups of models that populated the previous ads. Mert Alas and Marcus Piggott shot the new campaign, working for the first time with Lacoste.

“After five years it was time for a change. The previous ads were very product-focused and we felt we needed a campaign that was an affirmation of the brand statement as a whole,” said Christophe Chenut, chief executive officer of Lacoste SA.

The new ads show each model wearing the iconic white Lacoste polo shirt over evening dresses and formalwear. “We’re showing that you can be chic in a different way, not just when you are dressed up for a party or for the office,” explained Chenut.

The global campaign will break next month in print, outdoors and online. Lacoste and its licensees will spend about 50 million euros, or $66.3 million at current exchange, on the campaign in 2011, up slightly from 2010, said Chenut. The media buy will mirror sales geographically, with about 30 percent in the Americas, 50 percent in Europe and 20 percent in Asia.

A separate, product-focused campaign for the Lacoste Live brand, which targets a younger consumer, will be introduced in March, and will also bear the “Unconventional Chic” tag line.
wwd.com

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28-12-2010
  36
front row
 
Maxxierie's Avatar
 
Join Date: Feb 2010
Location: Malaysia
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^^ Yeah. I agree.

Anja has a svelte body which borders on athletic and Lacoste is a high-end sports brand so... you guys get what I mean~~

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28-12-2010
  37
trendsetter
 
balmain1914's Avatar
 
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you have my words.

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30-12-2010
  38
rising star
 
Join Date: Oct 2010
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Posts: 157
this is really amazing and good styling !!!

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17-01-2011
  39
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